The marketing automation industry is projected to hit an impressive $13.71 billion by 2030. That’s because managing marketing data isn’t easy. You’ve got to juggle campaign planning, performance tracking, and endless reporting (all while praying you didn’t miss a decimal).  If you’re currently trying to handle all of that data manually, you likely know it doesn’t always end well. Inefficiencies creep in, mistakes happen, and suddenly, your to-do list feels endless. Now, while marketing automation is growing among businesses — with 91% of professionals saying they feel their current marketing automation strategy......

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