Tag: local marketing


Your Ultimate Guide to Google Maps Marketing in 2019

The Idea of Google Maps Marketing There are two ways to market your business on Google Maps. First, is to invest in Google’s local search ads. When people search for local businesses both in Google Maps or Google search, this local search ad will be displayed on top of other results. Local Search ads use Google’s standard CPC (Cost Per Click) model, so there’s not much strategy besides bidding more money according to your location and niche. The second, which will be our focus in this guide, is to rank organically on......

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Why Small Businesses Need Local SEO? To answer this question, first we will need to define the term “SEO” and “local SEO” respectively, understanding their similarities, differences, and different benefits. First, SEO—or Search Engine Optimization—, in a nutshell, is optimizing your site to rank higher on Google’s (and other search engines’) result page for specific keywords. For example, if your business is a pizza restaurant, if you can rank for the “best pizza” New York, it will bring several key benefits including but not limited to: You can attract those who are......

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One of the biggest changes in the local search environment is when Google started including Google Maps results for local-related keywords. Nowadays, when more and more people are using “near me” queries on their mobile devices, ranking on the top spots of Google Maps is a valuable source of traffic—and revenue— for any businesses targeting the local audience. Google Maps results are based on Google My Business listings. So, one of the main considerations in improving your Google Maps ranking is by optimizing your Google My Business listing. Here, we will learn......

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Common Local SEO Mistakes That Are Negatively Affecting Your Business

SEO, or Search Engine Optimization, improves your website’s ranking and by doing so can increase traffic to your site. It’s an extremely important part of your web content and any business or digital marketer needs to be aware of it and focus on optimizing their SEO strategy. If businesses want their clients to be able to locate their online content, keep a good online reputation, and create new leads, attention must be given to SEO. In fact, it is especially important for small local businesses to optimize for SEO for new leads......

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