Tag: inbound marketing


Inbound Marketing for SaaS Companies: Your Ultimate Guide

Inbound marketing has been the buzzword of the digital marketing world during the past couple of years if not longer. In the SaaS environment, where SaaS content marketing is deemed integral, inbound marketing methodology is not a luxury, but a necessity. However, how can we actually implement the inbound marketing methodology to our SaaS business? While we can be all technical and answer it with complex techniques, SaaS inbound marketing is actually quite simple. Here, we will learn all about it. Before we begin, however, let us discuss a bit about the......

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Why Traditional Marketing Doesn’t Work Anymore Back in the days, the term “marketing” usually refers to buying advertising space in magazines, newspapers, TV spots, or billboards, or buying email and phone number lists to broadcast our promotional messages.  However, these  “traditional” marketing activities are no longer effective today, thanks to various reasons such as: Resistance to intrusive marketing, especially by younger people Various forms of ad blocker, even by Google itself,  rendering online advertising ineffective People care for social proofs like online reviews and peer recommendations more, no matter how good your......

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Without a proper marketing plan, it is arguably impossible to achieve optimal growth for any businesses, much less for B2B businesses where the size of the market is fairly small yet the competition is high. With that being said, this guide will discuss the necessary steps required to develop a B2B marketing plan: from figuring out the right channels to measuring their effectiveness. Let us begin.   Defining Your Goals Every plan is, in essence, made to accomplish a certain goal or goals. So, if your goal is not totally clear, not......

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Marketing is one of the most difficult challenges for any e-commerce businesses. Yet, overcoming it is also one of the most important aspect in achieving success, from finding new prospects, nurturing these prospects until they are ready to buy, and encouraging the conversion. In this guide, we will discuss four of the most effective marketing tactics for the e-commerce environment. These tactics can be very effective to increase the revenue of your business, encouraging growth, and maximizing profitability. Without further ado, let us begin.   Have an Effective Email Marketing Email marketing—even......

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We have surely seen all the buzz surrounding inbound marketing, with many claiming it to be the most effective marketing strategy available. Yet, just because it’s effective, doesn’t mean we won’t need to execute it right, and in this guide, we will learn how. In this guide to inbound marketing strategy, we will divide our discussion into three big parts. By the end, you can develop a sound inbound marketing strategy and start implementing it. Let us begin with the first one.   Targeting The Right Audience Knowing who to target and......

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Inbound VS Outbound Marketing: Which One Is More Effective

In recent years, the term ‘outbound marketing’ and especially ‘inbound marketing’ have been the buzzwords of the digital marketing world. Yet, what actually are they? Are they just new terms coined by marketers to sound ‘advanced’ and cool? So, in this guide, we will discuss the definition of the two, the key differences between the two marketing methods, and how you can develop a marketing strategy using the two concepts. Let us begin by discussing the definitions.   Outbound Marketing: The Definition Outbound Marketing is actually just another name for “traditional marketing”,......

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