What Actually is B2B SEO? Most people know that SEO stands for Search Engine Optimization, and most also understood the basic concept that SEO is about optimizing your website to rank higher on Google’s—and other search engines’ — SERP. However, there are still many misconceptions surrounding B2B SEO, especially regarding the technicalities and purpose. First, B2B SEO is not a secret method to cheat the search engine’s algorithm so you can rank quickly. Instead, it’s a series of optimizations so your site—and your content— aligns better with Google’s goal, which in their......
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What is the most effective way to market a local business in this digital era? The modern local marketing can be a very intimidating, since indeed, the landscape has significantly changed from the traditional local marketing we are all familiar with. Here, we will discuss how we should approach local marketing in 2024. However, let us begin by discussing the most important thing: the customers. How Local Customers Have Changed Every marketing effort should sprout from a thorough understanding of the market—our customers. So, before we begin, it’s important to understand......
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What Is Actually “Hosting” a Website? In a nutshell, hosting a website simply means uploading and storing the files related to your website on a server. A server, on the other hand, is a dedicated computer (or can be just a program within a computer, or another device) that is tasked with storing and managing resources. The server is a centralized resource—in this case— for the website. This process allows other people—from all around the globe— to “pull’ the necessary resources from this server and view your website. The server’s main task......
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Without a proper marketing plan, it is arguably impossible to achieve optimal growth for any businesses, much less for B2B businesses where the size of the market is fairly small yet the competition is high. With that being said, this guide will discuss the necessary steps required to develop a B2B marketing plan: from figuring out the right channels to measuring their effectiveness. Let us begin. Defining Your Goals Every plan is, in essence, made to accomplish a certain goal or goals. So, if your goal is not totally clear, not......
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Content marketing in a B2B environment can have its unique challenge due to the common misconceptions and perceived limitations compared to the B2C counterpart. For example, the common perception is that B2B content should always be technical and informative, limiting creativity. However, that isn’t always the case, as we will discuss in this guide. Here, we will discuss all the ins and outs of B2B content marketing strategy, and how to generate more leads with it. First, however, let us discuss the differences between B2B and B2C content marketing strategies. B2B......
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Why SEO For IT and Technology Companies Is Unique? Let’s carefully consider three factors: The number of people using search engines is increasing at a rapid rate, each and every year. There are over 3.5 billion searches being made daily. The search engine results page (SERP) has significantly improved since the early days of the internet. In the past, we only get website results, but now we can get various “rich” and interactive results from featured snippets to embedded results from Google Maps, The search engines—and especially Google—is now a very important......
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We have surely seen all the buzz surrounding inbound marketing, with many claiming it to be the most effective marketing strategy available. Yet, just because it’s effective, doesn’t mean we won’t need to execute it right, and in this guide, we will learn how. In this guide to inbound marketing strategy, we will divide our discussion into three big parts. By the end, you can develop a sound inbound marketing strategy and start implementing it. Let us begin with the first one. Targeting The Right Audience Knowing who to target and......
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Why Small Businesses Need Local SEO? To answer this question, first we will need to define the term “SEO” and “local SEO” respectively, understanding their similarities, differences, and different benefits. First, SEO—or Search Engine Optimization—, in a nutshell, is optimizing your site to rank higher on Google’s (and other search engines’) result page for specific keywords. For example, if your business is a pizza restaurant, if you can rank for the “best pizza” New York, it will bring several key benefits including but not limited to: You can attract those who are......
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Keyword research is arguably the most important part of any SEO strategy: by targeting the right keywords, you can allocate your time and resources to maximize your SEO results. However, how can we actually execute keyword research? There are many different guides for keyword research available. The thing is, each of them offers completely different instructions, that may end up confusing you in the end. This is mainly caused by the fact that keyword research for a certain business might need a different approach when compared to other companies, due to many......
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SEO audit is the best, most effective way to assess the performance of your SEO strategy, and especially to figure out the reasons why you are not getting good SEO results. SEO audit should be performed before you attempt any SEO efforts, especially if you are an SEO agency handling a new client’s website. To achieve the best results, however, you should do SEO audit regularly. In this guide, we will share 9 important steps you should do when performing an SEO audit, covering the most important aspects of SEO activities. Before......
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