Tag: google maps optimization


Local Marketing in 2020: 3 Important Areas To Focus On

What is the most effective way to market a local business in this digital era? The modern local marketing can be a very intimidating, since indeed, the landscape has significantly changed from the traditional local marketing we are all familiar with. Here, we will discuss how we should approach local marketing in 2020. However, let us begin by discussing the most important thing: the customers.   How Local Customers Have Changed Every marketing effort should sprout from a thorough understanding of the market—our customers. So, before we begin, it’s important to understand......

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Your Ultimate Guide to Google Maps Marketing in 2019

The Idea of Google Maps Marketing There are two ways to market your business on Google Maps. First, is to invest in Google’s local search ads. When people search for local businesses both in Google Maps or Google search, this local search ad will be displayed on top of other results. Local Search ads use Google’s standard CPC (Cost Per Click) model, so there’s not much strategy besides bidding more money according to your location and niche. The second, which will be our focus in this guide, is to rank organically on......

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It’s no secret that more and more people are now using Google Maps. From finding walking directions to driving assistance to finding a new place to dine in, Google Maps is arguably the most important app provided by Google at the moment. If you are a brick-and-mortar business, or a business serving a local niche, not optimizing your listing on Google Maps is, put simply, missing out on a huge chunk of market, but yet many marketers are neglecting Google Maps marketing for one reason or another. In this guide, we will......

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For many small businesses, one of the biggest struggles is getting more prospects and customers, especially during the early stages of the business. Local SEO can be an effective solution for that problem: by ranking high on Google Maps, we can get more traffic, prospects, and ultimately, visitors. Yet, how can we effectively implement it? In this guide, we will learn how, from registering your Google Maps listing to optimizing your listing. First, however, let us begin by discussing the concept of local SEO.   What is Local SEO? Local SEO, in......

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More and more people are relying on Google Maps result when they want to decide on a local business or a purchase. This can be through “near me” search queries from their mobile phones or even through the help of a voice assistant. So, if we can rank on the top spots of Google Map results according to our location, we can significantly boost our revenue. Google Maps results are based on Google My Business listings, and on this guide, we will learn all the ins and outs of optimizing our Google......

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Why Small Businesses Need Local SEO? To answer this question, first we will need to define the term “SEO” and “local SEO” respectively, understanding their similarities, differences, and different benefits. First, SEO—or Search Engine Optimization—, in a nutshell, is optimizing your site to rank higher on Google’s (and other search engines’) result page for specific keywords. For example, if your business is a pizza restaurant, if you can rank for the “best pizza” New York, it will bring several key benefits including but not limited to: You can attract those who are......

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One of the biggest changes in the local search environment is when Google started including Google Maps results for local-related keywords. Nowadays, when more and more people are using “near me” queries on their mobile devices, ranking on the top spots of Google Maps is a valuable source of traffic—and revenue— for any businesses targeting the local audience. Google Maps results are based on Google My Business listings. So, one of the main considerations in improving your Google Maps ranking is by optimizing your Google My Business listing. Here, we will learn......

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How To Grow Revenue using Google Maps Marketing

It’s no secret that more and more people are now using Google Maps. From finding walking directions to driving assistance in finding a new place to dine in, Google Maps is arguably the most important app provided by Google at the moment. If you are a brick-and-mortar business, or a business serving a local niche, not optimizing your listing on Google Maps is, put simply, missing out on a huge chunk of market, but yet many marketers are neglecting Google Maps marketing for one reason or another. In this guide, we will......

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Google My Business: How To Track Phone Calls and Website Visitors You Get From Google Maps

More than 3.5 billion searches are made every single day on Google, and 46% of those are made by people looking for local businesses. So, it’s fairly obvious that if you are a local business, having a strong search presence is a must. However, another aspect we will need to consider is to actually know how we can track conversions from the search engine. Here, we will show you how. Below, we will discuss how we can track how many website visits and phone calls are generated from your Google Maps results.......

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