Tag: digital marketing strategy


Improve Your Marketing Strategy with these 7 Digital Advertising Ideas

Digital advertising is an important part of any marketing strategy. If done right, it can be used to increase your online presence and eventually lead to more conversions. A strong digital presence is key to visibility and growing your customer base. It’s important to conduct some research into which platforms will work best for your company and its product. You’ll also want to focus on strong, creative, and branded visuals that will attract new interest and also become familiar to returning consumers. Improve your marketing strategy with these seven digital advertising ideas.......

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We have surely seen all the buzz surrounding inbound marketing, with many claiming it to be the most effective marketing strategy available. Yet, just because it’s effective, doesn’t mean we won’t need to execute it right, and in this guide, we will learn how. In this guide to inbound marketing strategy, we will divide our discussion into three big parts. By the end, you can develop a sound inbound marketing strategy and start implementing it. Let us begin with the first one.   Targeting The Right Audience Knowing who to target and......

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One of the most important aspects of digital marketing is lead generation. On the other hand, it is also often the most challenging aspect. Attracting visitors to your website can be time—and resource—consuming. And, probably the most challenging thing is the fact that along with how consumers evolve, so do we need to constantly change our approaches and tactics. This is why many businesses choose to work with lead generation companies, which can help in filling in the requirement of expertise, time, and resources. Yet, choosing the right one to work with......

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7 Effective Digital Marketing Strategies for Software Companies

As the internet evolves, digital marketing is becoming increasingly complex. More than 80% of people use the internet to find products and services before making an actual purchase. Whether you have a string of successful programs under your belt, or you’re steering the ship on a promising new software company, choosing the right online marketing strategy for your company is going to be crucial over the coming years. A recent Fronetics survey in 2017 found that 62% of B2B buyers relied on the internet as a core resource when searching for new......

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6 Steps to a Complete Marketing Strategy for SaaS Companies

You may think that SaaS marketing is all dry and business-like, a mirror image of old-school corporate B2B marketing. But stiff suits, trade shows, boring websites, and horrendous industry trade magazines have no place in the young and thriving SaaS sector. In fact, SaaS marketing strategy looks a lot like what you’d see for a B2C company: engaging, customer-focused, and data-driven. Here are six steps to creating a modern, effective marketing strategy for your SaaS business.   1. First, Know Your Metrics Unless you enjoy throwing money down a dark hole without......

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