Tag: b2b marketing


The Ultimate Guide to B2B SEO in 2020

What Actually is SEO? Most people know that SEO stands for Search Engine Optimization, and most also understood the basic concept that SEO is about optimizing your website to rank higher on Google’s—and other search engines’ — SERP. However, there are still many misconceptions surrounding SEO, especially regarding the technicalities and purpose. First, SEO is not a secret method to cheat the search engine’s algorithm so you can rank quickly. Instead, it’s in a  nutshell a series of optimizations so your site—and your content— aligns better with Google’s goal, which in their......

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Developing Buyer Persona for More Effective B2B Lead Generation

Challenges in Targeting Ideal B2B Prospects Building a B2B buyer persona has several crucial differences when compared to the B2C environment, which can produce unique challenges. Here are some of the crucial areas to pay attention to, which we will also address one by one throughout this guide: B2B higher-ups tend to adopt a more conservative point of view, that usually opt for a wide-net marketing strategy instead of specific targeting.  In B2B, our target customers are companies or organizations, and there can be more than one decision makers with different roles......

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The Truth About B2B Lead Generation In 2020

Generating leads is often the biggest challenge in B2B marketing, and on the other hand, no marketing efforts will bring any results if we have no qualified leads. On the other hand, the resource to learn about this is—not quite limited—, but confusing. Do a quick Google search about “B2B lead generation”, and you’ll get various content discussing different points that often contradict each other. Many of these articles are pure misinformation, that will further confuse an already-stressed B2B marketer.   The Main Lead Source for B2B Is More Complex Than You......

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Without a proper marketing plan, it is arguably impossible to achieve optimal growth for any businesses, much less for B2B businesses where the size of the market is fairly small yet the competition is high. With that being said, this guide will discuss the necessary steps required to develop a B2B marketing plan: from figuring out the right channels to measuring their effectiveness. Let us begin.   Defining Your Goals Every plan is, in essence, made to accomplish a certain goal or goals. So, if your goal is not totally clear, not......

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B2B content marketing is a very challenging thing, especially because B2B audiences simply demand more value and information from you. On the other hand, communication is the core aspect of B2B marketing, and so content marketing is arguably even more important in a B2B setting compared to B2C. So, in this guide, we will attempt to discuss everything about B2B content marketing: from figuring out your audience to planning your topics to creating conversion devices for your content pieces. Yet, let us first discuss the main differences of B2B and B2C content......

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Content marketing in a B2B environment can have its unique challenge due to the common misconceptions and perceived limitations compared to the B2C counterpart. For example, the common perception is that B2B content should always be technical and informative, limiting the creativity. However, that isn’t always the case, as we will discuss in this guide. Here, we will discuss all the ins and outs of B2B content marketing, and how to generate more leads with it. First, however, let us discuss the differences between B2B and B2C content marketing strategies.   B2B......

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Six Practical Ways to Make Your B2B Marketing More Personalized

The B2B world was once known as being somewhat buttoned down in their approach to marketing. You may remember back to those days, simply because you sold industrial products to other businesses. While it may seem you sell B2B products that look alike or overly scientific in nature, it doesn’t mean you can’t differentiate yourself from competitors. Working with the right marketing consultants will help you stand out and personalize your efforts toward your customers. If you can treat your buyers like a good friend, you’ll do more toward making the B2B industry look......

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