AI is reshaping the SEO landscape in real time. AI Overviews are reducing website clicks by over 30%, even as visibility increases. This shift – often called “The Great Decoupling” – highlights the gap between rising impressions and declining traffic. Websites using AI-generated content are growing faster than those relying solely on traditional methods. While clicks may drop, conversions often rise thanks to direct and referral traffic from AI-driven platforms. AI search features now appear in a growing share of queries, making it essential to stay ahead with tools that support AI-centric......

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