Lead generation is often the most important aspect of any business, but can also be the most challenging. If you can’t bring any leads, you simply can’t get new customers and grow your business. This is why we often measure a marketing team’s success in how many high-quality leads they can generate in a given amount of time. In startups, arguably lead generation is even more important: since the business hasn’t yet made any money, we have the challenge of generating as many leads as fast as possible so we can generate......

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