Why Small Businesses Need Local SEO? To answer this question, first we will need to define the term “SEO” and “local SEO” respectively, understanding their similarities, differences, and different benefits. First, SEO—or Search Engine Optimization—, in a nutshell, is optimizing your site to rank higher on Google’s (and other search engines’) result page for specific keywords. For example, if your business is a pizza restaurant, if you can rank for the “best pizza” New York, it will bring several key benefits including but not limited to: You can attract those who are......
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The business arena is fast-paced. Regardless of the products you’re selling or the services you’re offering, you have to be innovative all the time. You have to assess what are the current market trends, what does your target audience want and how your competitors are working. On top of these, you have to continually check your internal processes to ensure that quality is never compromised. Accomplishing all of these tasks can be overwhelming especially for startups, but fortunately, Search Engine Optimization (SEO) can make things easier for you. This is one of......
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