The trend of working from home is one that is a force to be reckoned with, especially when you consider the sheer number of people who enter the gig economy in exchange for their full-time, regular desk jobs. There are many reasons why workers may like to take on a freelancing job, either full time or on the side. Some of the more common reasons include the option to bolster their income, to help them make ends meet, or because they want a more flexible schedule. In fact, about 50% of the......
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SEO as a marketing channel is fairly unique compared to other channels like advertising or PR campaigns: SEO is mainly done in your own medium, so there isn’t any publishing cost associated with it. Compare it to, say, advertising, where you need to pay a certain fee to the ad publisher (i.e. Google Ads or Facebook Ads). With that being said, SEO can be 100% free if you are willing to do everything by yourself—and if you have the time—. This is simply not possible with most other marketing channels (again, for......
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Is ranking on the first page of Google SERP and SEO all that important? Wouldn’t it be easier if I just pay for the paid search ads? Like it or not, the search engines and especially Google are now very important in so many aspects of our lives: don’t know the movies currently playing on the theaters? We Google it. Feeling suddenly unwell? We Google the symptoms. Looking for a new product or service? We also Google it. There are more than 3.2 billion searches conducted daily on Google, not counting the......
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Why Do You Need to Hire an SEO Company (And The Right One For You)? The first thing you’ll need to understand is that SEO is actually not a rocket science. Technical-wise, SEO is fairly easy to learn, and if you are willing to learn about the concept and spend your time—and resources—, you can implement SEO by yourself without spending any money. So, with that out of the question, why do we actually need to work with an SEO company or even a full-service digital marketing consultant? The answer lies in......
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In our previous post we have discussed the importance of planning your SEO manpower. We have also discussed that there are generally three options to achieve this: building your in-house team, outsourcing to an SEO company, and hiring an SEO expert freelancer. Outsourcing to an SEO company is generally the most beneficial option, especially for businesses willing to try SEO for the first time. Not only it is generally the most affordable, you can generally get the whole end-to-end package. So, you wouldn’t need to worry about executing the plan and planning contents......
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You’ve learned the principles of SEO and its benefits (link to the previous article if necessary), and now you’ve made up your mind about investing in SEO. However, now comes the next question: how should you manage your SEO efforts? As we have understood, SEO is a long-term process that requires consistency. So, there are generally three approaches to managing your SEO: building your own in-house SEO team, working with an SEO company or hiring an SEO expert freelancer (or a team of freelancers) to do the job. In this article, we will have......
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In today’s competitive online business environment, hiring the right SEO expert is critical. In fact, the success of your overall marketing strategy depends on it. Research shows that organic searches account for over 70% of all traffic to websites that sell business services. Paid searches account for only 10%. What does this mean? It means that unless you’re well-versed in SEO, you need to hire someone else to build up your online presence. PPC alone won’t cut it. But what’s the best way to ensure that the people you hire to improve your......
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