Tag: seo


SEO For IT and Tech Companies in 2020: Your Ultimate Guide

Why SEO For IT and Tech Companies Is Unique? Let’s carefully consider three factors: The number of people using search engines is increasing at a rapid rate, each and every year. There are over 3.5 billion searches being made daily. The search engine results page (SERP) has significantly improved since the early days of the internet. In the past, we only get website results, but now we can get various “rich” and interactive results from featured snippets to embedded results from Google Maps, The search engines—and especially Google—is now a very important......

Continue Reading


Is ranking on the first page of Google SERP all that important? Wouldn’t it be easier if I just pay for the paid search ads? Like it or not, the search engines and especially Google are now very important in so many aspects of our lives: don’t know the movies currently playing on the theaters? We Google it. Feeling suddenly unwell? We Google the symptoms. Looking for a new product or service? We also Google it. There are more than 3.2 billion searches conducted daily on Google, not counting the other search......

Continue Reading


The Ultimate Guide to B2B SEO in 2020

What Actually is SEO? Most people know that SEO stands for Search Engine Optimization, and most also understood the basic concept that SEO is about optimizing your website to rank higher on Google’s—and other search engines’ — SERP. However, there are still many misconceptions surrounding SEO, especially regarding the technicalities and purpose. First, SEO is not a secret method to cheat the search engine’s algorithm so you can rank quickly. Instead, it’s in a  nutshell a series of optimizations so your site—and your content— aligns better with Google’s goal, which in their......

Continue Reading


Link Reclamation - Get Back Your Broken and lost Backlinks

Backlinks are the most valuable asset not only for SEO purposes, but for our online presence in general.  On the other hand, building backlinks is also very difficult and frustrating, and that’s why losing just a single hard-earned inbound link can be very stressful. Unfortunately, there can be various reasons for a disappeared link—whether intended or unintended by the source page—, and this is where link reclamation comes in.     What Is Link Reclamation Link reclamation, in a nutshell, is any effort to reclaim lost backlinks.  When you lose a backlink due......

Continue Reading


There are three key aspects to SEO: content—or keyword—optimizations, getting backlinks (the one we call off-site optimization), and technical optimization, where content and technical optimizations are combined into on-page SEO. Arguably, technical SEO is the most challenging of the three, and often becomes the cause of headache for marketers that are not familiar with coding. Technical SEO is also where issues often occur, which can lead to a major confusion if we don’t know the root cause. Here, we will share our version of the technical SEO checklist, listing all the important......

Continue Reading


How To Create a Successful SEO Strategy in 2019

Is SEO dead? On the contrary, SEO is alive and well, and more important than ever with all the changes that happened on Google and other search engines. It’s true, however, that SEO strategy has changed dramatically since the early days of the internet and Google. With that being said, the strategy you’ve done in 2016 might not work in 2019 and onwards. Here, we will show you effective SEO strategy for 2019, after considering all the recent changes in Google’s algorithm and the introduction of RankBrain. Let us begin.   Content......

Continue Reading


SEO for SaaS: Actionable Tips on How to Grow Traffic for Your SaaS  Company

Marketing for SaaS businesses is fairly unique compared to other businesses: the sales cycle is surprisingly fast, with an average of just 40 days for SaaS products priced below $5,000. Meaning you don’t have a lot of room to nurture your prospects. The biggest challenge in SaaS marketing, however, is arguably about generating leads. SEO remains one of the most effective ways to generate more SaaS prospects, and in this guide we will learn how. First, we will discuss the right mindset in implementing SEO for SaaS.   Content is Definitely King,......

Continue Reading


Why SEO Competitive Analysis is Necessary SEO, by nature, is a competition where you try to outrank other sites. This is why an initial competitive analysis is an essential part of any SEO implementation. When done correctly, you can get valuable insights into how your competitors are approaching their SEO strategy, which can generate various benefits such as: Get inspirations and ideas on how to build better content, which backlinks you should pursue and how, and which keywords that can be good opportunities, among other aspects Figure out your competitors’ strengths and......

Continue Reading


12 Effective Digital Marketing Tactics and Strategies in 2019 and Beyond

When it comes to digital marketing strategies, you can create a lengthy scroll of every available technique or technology available today. While you’ll likely hear plenty of suggestions that all or some digital marketing strategies are better than others, which ones are the most essential? To compete in the overly competitive digital landscape of 2019, you’ll need to focus on twelve specific areas. While you’ve probably heard about these, how many details do you really know to make each one effective? They’re all the standards for this year and into the coming......

Continue Reading


We have surely seen all the buzz surrounding inbound marketing, with many claiming it to be the most effective marketing strategy available. Yet, just because it’s effective, doesn’t mean we won’t need to execute it right, and in this guide, we will learn how. In this guide to inbound marketing strategy, we will divide our discussion into three big parts. By the end, you can develop a sound inbound marketing strategy and start implementing it. Let us begin with the first one.   Targeting The Right Audience Knowing who to target and......

Continue Reading


Page 1 of 41234