Lead generation is the most important, and also often the most challenging aspect of any SaaS business. If you don’t generate leads, you won’t get new customers, and thus, your SaaS business won’t grow. SaaS lead generation is also quite unique due to the nature of the business: in SaaS, you are not selling any physical product, and so your audience has more time to compare your product with other alternatives online. Also, the length of the SaaS life cycle can vary a lot, some can be very short, and some can......
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Inbound marketing has been the buzzword of the digital marketing world during the past couple of years if not longer. In the SaaS environment, where SaaS content marketing is deemed integral, inbound marketing methodology is not a luxury, but a necessity. However, how can we actually implement the inbound marketing methodology to our SaaS business? While we can be all technical and answer it with complex techniques, SaaS inbound marketing is actually quite simple. Here, we will learn all about it. Building 7-Figure Companies With SEO Learn how founders, CEOs, execs and thought......
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SaaS SEO is the process of optimizing a Software as a Service company’s website and online presence to improve its visibility and attract relevant organic traffic. SaaS SEO differs from traditional SEO in that it targets different stages of the customer funnel that are unique to SaaS companies. This includes targeting keywords and focusing on content that correspond with potential customers’ awareness, consideration, and decision stages as they choose and use a SaaS product. SaaS SEO, in contrast to traditional SEO, also focuses on optimizing pricing pages, free trials, demo sign-ups, and......
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You may think that SaaS marketing is all dry and business-like, a mirror image of old-school corporate B2B marketing. But stiff suits, trade shows, boring websites, and horrendous industry trade magazines have no place in the young and thriving SaaS sector. In fact, SaaS marketing strategy looks a lot like what you’d see for a B2C company: engaging, customer-focused, and data-driven. Here are six steps to creating a modern, effective marketing strategy for your SaaS business. Building 7-Figure Companies With SEO Learn how founders, CEOs, execs and thought leaders use SEO and Content Marketing to......
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Why SEO For IT and Technology Companies Is Unique? Let’s carefully consider three factors: The number of people using search engines is increasing at a rapid rate, each and every year. There are over 3.5 billion searches being made daily. The search engine results page (SERP) has significantly improved since the early days of the internet. In the past, we only get website results, but now we can get various “rich” and interactive results from featured snippets to embedded results from Google Maps, The search engines—and especially Google—is now a very important......
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Content marketing is a very important aspect of the SaaS business. In fact, in a SaaS space, probably your content is just as important as your product. So, how can we effectively implement content and inbound marketing for a SaaS business? In this guide, we will learn how. We will divide this guide into three big sections: keyword research, content development, and content promotion. All three are equally important for a successful SaaS content marketing campaign, and let us begin with the first one. Keyword Research for SaaS Business 1.......
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