SEO is, after all, a very important marketing investment. Before we decide to invest on a channel, we have to answer two very basic questions: How much is it going to cost me? And What is the ROI of SEO campaigns? However, calculating both the cost of SEO and the generated ROI can be quite complicated. On the one hand, there can be many variable costs tied to content creation, link building, site optimization, and so on. On the other hand, the actual revenue generated from organic search engine—as the result of......
Continue Reading
The organic reach on major social media platforms are declining each year. That is a harsh truth we must face, and there are two main reasons of this phenomenon: First, is that there are simply too many contents being published on social media, and naturally each of them will get less exposure. Second, is that it’s a well-known secret that major social media platforms intentionally limit organic reach from brands, and only showing relevant contents (preferably from friends and family) to their users. With that reality, we now have to invest in......
Continue Reading