In today’s mobile-first environment there is an app for nearly everything and everyone. When a user downloads a mobile app they tend to gloss over the standard sign up process and, much like on the web, ignore reading the privacy policies and terms of service. One of these inconspicuous pop-ups is the privacy request from mobile apps to send notifications. Either accepting or denying these push notifications has a big impact on customer engagement and subsequent retention. Push notifications are the alerts and other messages sent by the application’s admin team that......

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