‘Experts’ may suggest that the only way forward when it comes to marketing your business is to get online and dominate your corner of the web. Offline marketing, they say, the flyers, the adverts in magazines and newspaper, the business cards, self-adhesive vinyl prints, roller banners and all that kind of stuff, is long gone. But these ‘defunct’ marketing tools still back a punch. If not, why has spending on offline marketing seemingly stayed the same over the last three years? Ignoring offline marketing is to ignore a whole raft of opportunities......

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