Tag: outbound marketing

Inbound VS Outbound Marketing: Which One Is More Effective

In recent years, the term ‘outbound marketing’ and especially ‘inbound marketing’ have been the buzzwords of the digital marketing world. Yet, what actually are they? Are they just new terms coined by marketers to sound ‘advanced’ and cool? So, in this guide, we will discuss the definition of the two, the key differences between the two marketing methods, and how you can develop a marketing strategy using the two concepts. Let us begin by discussing the definitions.   Outbound Marketing: The Definition Outbound Marketing is actually just another name for “traditional marketing”,......

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