Having a business with exponential growth and automated marketing is the dream of most marketers, entrepreneurs, and businessmen. Fortunately, in this era of e-commerce, marketing automation tools and social media, this dream is actually possible. The secret? the recurring revenue model. In this guide, we will share the blueprint of developing a recurring revenue model where you can automate your marketing. Let us begin by discussing the benefits of the recurring revenue business model. The Advantages of Recurring Revenue Business Model In the past decade or so, one of the most......
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Many, if not all, traditional marketers are familiar with the concept of the marketing or sales funnel. It’s a model that was originally developed in 1898 by Elias St. Elmo, and it breaks down the various stages of a customer’s journey with a particular product or company. There are four stages that make up the traditional funnel: awareness, interest, desire and action. While these have evolved over time to reflect modern markets, these stages are still considered the rule of thumb. But as marketing efforts have shifted to focus on digital and......
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