Tag: digital marketing strategies

9 Digital Marketing Trends, Tips and Strategies for Small Business

Digital marketing is constantly evolving, and we have seen many significant changes—both positive and negative—throughout 2018 and 2019. In late 2019, we have seen huge changes due to big data and AI implementation, as well as Google’s increasing use of featured snippets, among other platforms. In 2020, however, we can almost expect bigger—and ‘weirder’ — changes to hit the digital marketing world, some might be very relevant to change the digital marketing ecosystem as a whole. What are they? Below, we will outline 7 of the most prominent ones.   9 Top......

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How to Improve Your Local SEO and Rank on the First Page of Google

There are more than 3.5 billion searches on Google every single day. Nowadays, a majority of them are made on mobile devices, often via the voice assistant. With this phenomenon, more and more people are using “near me” queries to find local businesses. This doesn’t only include queries like “restaurants near me” or “bookstores near me”, but will extend to queries like “where can I buy flowers near me”. For local businesses, optimizing your presence online to target these queries will bring significant impact to conversion rate—and thus, revenue—. These optimizations come......

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