Tag: buyer persona

Developing Buyer Persona for More Effective B2B Lead Generation

Challenges in Targeting Ideal B2B Prospects Building a B2B buyer persona has several crucial differences when compared to the B2C environment, which can produce unique challenges. Here are some of the crucial areas to pay attention to, which we will also address one by one throughout this guide: B2B higher-ups tend to adopt a more conservative point of view, that usually opt for a wide-net marketing strategy instead of specific targeting.  In B2B, our target customers are companies or organizations, and there can be more than one decision makers with different roles......

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