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	<title>semrush &#8211; Mike Khorev &#8211; SEO Consultant</title>
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		<title>Best SEMRush alternatives: Paid and Free Tools</title>
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		<dc:creator><![CDATA[Mike Khorev]]></dc:creator>
		<pubDate>Fri, 16 Jan 2026 20:35:20 +0000</pubDate>
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		<guid isPermaLink="false">https://mikekhorev.com/?p=10817</guid>

					<description><![CDATA[<p>In the world of SEO, and digital marketing in general, SEMRush is one of the most prominent tools available with a well-rounded set of features for all your SEO needs. It has a powerful keyword research and keyword suggestion tool, in-depth domain analytics with versatile (and real-time) reporting, and a very useful backlinks analytics feature, among others. However, SEMRush certainly isn’t perfect by any means. There are plenty of SEMRush alternatives with lower price tags (or even totally free), and there are tools that are better in certain aspects. Here, we will discuss those SEMRush alternatives, both paid and free ones. Let us start with some of the best free alternatives available today. &#160; Free SEMRush Alternatives We all like free things, and these free options are great for small bloggers just starting out, small businesses with a tight budget, and some of them are even good enough for big companies that don’t really need the advanced features of SEMRush, Ahrefs, or other premium keyword research tools. &#160; 1. Google Keyword Planner &#160; &#160; Since most of us are aiming our SEO efforts to rank on Google, it would only make sense that Google’s own Keyword Planner is one of the best keyword research tools available. The best part is, if you have a Google account (which is also free), you can Google Keyword Planner without any limitations. Pros of Google Keyword Planner: For being a free tool, Keyword Planner is especially good at what it does. There are two core features here: finding new keywords and getting search volume and forecasts. Using it is simple: enter your seed keyword(s) and then Keyword Planner will show suggestions for keywords, along with important metrics like average search volume, PPC (Pay Per Click) costs, etc. As a keyword suggestion tool, Google Keyword... </p>
<p><a class="readmore" href="https://mikekhorev.com/best-semrush-alternatives-paid-free-tools">Continue Reading</a></p>
<p>The post <a rel="nofollow" href="https://mikekhorev.com/best-semrush-alternatives-paid-free-tools">Best SEMRush alternatives: Paid and Free Tools</a> appeared first on <a rel="nofollow" href="https://mikekhorev.com">Mike Khorev - SEO Consultant</a>.</p>
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										<content:encoded><![CDATA[<p>In the world of SEO, and digital marketing in general, <a class="thirstylink" title="semrush" href="https://mikekhorev.com/recommends/semrush" target="_blank" rel="noopener noreferrer">SEMRush is one of the most prominent tools</a> available with a well-rounded set of features for all your SEO needs.</p>
<p>It has a powerful keyword research and keyword suggestion tool, in-depth domain analytics with versatile (and real-time) reporting, and a very useful backlinks analytics feature, among others.</p>
<p>However, SEMRush certainly isn’t perfect by any means. There are plenty of SEMRush alternatives with lower price tags (or even totally free), and there are tools that are better in certain aspects.</p>
<p>Here, we will discuss those SEMRush alternatives, both paid and free ones. Let us start with some of the best free alternatives available today.</p>
<p>&nbsp;</p>
<h2>Free SEMRush Alternatives</h2>
<p>We all like free things, and these free options are great for small bloggers just starting out, small businesses with a tight budget, and some of them are even good enough for big companies that don’t really need the advanced features of SEMRush, Ahrefs, or other premium keyword research tools.</p>
<p>&nbsp;</p>
<h3>1. Google Keyword Planner</h3>
<p>&nbsp;</p>
<p><a href="https://ads.google.com/intl/en_id/home/tools/keyword-planner/"><img loading="lazy" class="alignnone size-full wp-image-10924 aligncenter" src="https://mikekhorev.com/wp-content/uploads/2019/07/google_keyword_planner.jpg" alt="" width="870" height="285" srcset="https://mikekhorev.com/wp-content/uploads/2019/07/google_keyword_planner.jpg 870w, https://mikekhorev.com/wp-content/uploads/2019/07/google_keyword_planner-300x98.jpg 300w, https://mikekhorev.com/wp-content/uploads/2019/07/google_keyword_planner-768x252.jpg 768w, https://mikekhorev.com/wp-content/uploads/2019/07/google_keyword_planner-500x164.jpg 500w" sizes="(max-width: 870px) 100vw, 870px" /></a></p>
<p>&nbsp;</p>
<p>Since most of us are aiming our SEO efforts to rank on Google, it would only make sense that <a href="https://ads.google.com/intl/en_id/home/tools/keyword-planner/">Google’s own Keyword Planner</a> is one of the best keyword research tools available.</p>
<p>The best part is, if you have a Google account (which is also free), you can Google Keyword Planner without any limitations.</p>
<p><strong>Pros of Google Keyword Planner:</strong></p>
<p>For being a free tool, Keyword Planner is especially good at what it does. There are two core features here: finding new keywords and getting search volume and forecasts.</p>
<p>Using it is simple: enter your seed keyword(s) and then Keyword Planner will show suggestions for keywords, along with important metrics like average search volume, PPC (Pay Per Click) costs, etc.</p>
<p>As a keyword suggestion tool, Google Keyword Planner is probably the best today, especially considering it’s free.</p>
<p><strong>Cons of Google Keyword Planner:</strong></p>
<p>Some of the metrics displayed by Google Keyword Planner are only rough estimates. For example, Keyword Planner will only show “Low”, “Medium” or “High” on the Competition tab.</p>
<p>&nbsp;</p>
<h3>2. Ubersuggest by Neil Patel</h3>
<p><a href="https://neilpatel.com/ubersuggest/"><img loading="lazy" class="alignnone size-full wp-image-10925 aligncenter" src="https://mikekhorev.com/wp-content/uploads/2019/07/ubersuggest.png" alt="" width="850" height="500" srcset="https://mikekhorev.com/wp-content/uploads/2019/07/ubersuggest.png 850w, https://mikekhorev.com/wp-content/uploads/2019/07/ubersuggest-300x176.png 300w, https://mikekhorev.com/wp-content/uploads/2019/07/ubersuggest-768x452.png 768w, https://mikekhorev.com/wp-content/uploads/2019/07/ubersuggest-500x294.png 500w" sizes="(max-width: 850px) 100vw, 850px" /></a></p>
<p><a href="https://neilpatel.com/ubersuggest/">Ubersuggest</a> is another free tool with similar core features to Google Keyword Planner. Coming from Neil Patel, one of the most prominent thought leaders in the world of digital marketing, and it’s absolutely free.</p>
<p><strong>Pros of UberSuggests:</strong></p>
<p>Contrary to Google Keyword Planner, Ubersuggests is pretty accurate with its metrics. It only displays 3 metrics: search volume, PPC cost (CPC), and SEO difficulty, but all 3 are pretty accurate, comparable to <a class="thirstylink" title="semrush" href="https://mikekhorev.com/recommends/semrush" target="_blank" rel="noopener noreferrer">SEMRush</a>.</p>
<p>Also, it recently launched a new “Content Ideas” feature, where it will suggest topic ideas, along with useful metrics like number of backlinks generated by similar content and estimated monthly visits.</p>
<p><strong>Cons of UberSuggests:</strong></p>
<p>Doesn’t give too many keyword suggestions compared to SEMRush and even Google Keyword Planner. A good approach is to get your keyword suggestion from Google Keyword Planner, and copy it to UberSuggests for more accurate metrics (and content idea suggestions).</p>
<p>&nbsp;</p>
<h3>3. Searchmetrics</h3>
<p><a href="https://suite.searchmetrics.com/en/research"><img loading="lazy" class="alignnone size-full wp-image-10926 aligncenter" src="https://mikekhorev.com/wp-content/uploads/2019/07/searchmetrics.jpg" alt="" width="940" height="529" srcset="https://mikekhorev.com/wp-content/uploads/2019/07/searchmetrics.jpg 940w, https://mikekhorev.com/wp-content/uploads/2019/07/searchmetrics-300x169.jpg 300w, https://mikekhorev.com/wp-content/uploads/2019/07/searchmetrics-768x432.jpg 768w, https://mikekhorev.com/wp-content/uploads/2019/07/searchmetrics-500x281.jpg 500w" sizes="(max-width: 940px) 100vw, 940px" /></a></p>
<p>SEMRush is not only about keyword research and keyword suggestion, but also a great analytics tool to analyze your site’s performance from backlinks profile to organic traffic to referring domains. <a href="https://suite.searchmetrics.com/en/research">Searchmetrics</a> is a relatively unknown, but a great SEMRush alternative for this role.</p>
<p>You will need to create a free account, but besides that, Searchmetrics is totally free. Simply enter your domain URL (or your competitor’s), and Searchmetrics will generate a report of the domain’s performance on SEO, all in a single page.</p>
<p><strong>Pros of Searchmetrics:</strong></p>
<p>One-page, streamlined analytics report that is totally free.</p>
<p><strong>Cons of Searchmetrics:</strong></p>
<p>Obviously the generated report is less complete compared to SEMRush’s, and only offers basic analytics tools.</p>
<p>&nbsp;</p>
<h2>Paid SEMRush alternatives</h2>
<p>While as mentioned, the most common issue people have with <a class="thirstylink" title="semrush" href="https://mikekhorev.com/recommends/semrush" target="_blank" rel="noopener noreferrer">SEMRush</a> is its hefty price tag, some of us are probably looking for SEMRush alternatives due to other reasons. Below are some paid alternatives for SEMRush, along with a brief discussion for each on how they’ll compare to SEMRush.</p>
<p>&nbsp;</p>
<h3>1. Ahrefs</h3>
<p>&nbsp;</p>
<p><a href="https://ahrefs.com"><img loading="lazy" class="size-full wp-image-10896 aligncenter" src="https://mikekhorev.com/wp-content/uploads/2019/08/ahrefs.png" alt="" width="1200" height="218" srcset="https://mikekhorev.com/wp-content/uploads/2019/08/ahrefs.png 1200w, https://mikekhorev.com/wp-content/uploads/2019/08/ahrefs-300x55.png 300w, https://mikekhorev.com/wp-content/uploads/2019/08/ahrefs-768x140.png 768w, https://mikekhorev.com/wp-content/uploads/2019/08/ahrefs-1024x186.png 1024w, https://mikekhorev.com/wp-content/uploads/2019/08/ahrefs-500x91.png 500w" sizes="(max-width: 1200px) 100vw, 1200px" /></a></p>
<p>&nbsp;</p>
<p>Probably the closest competitor to <a class="thirstylink" title="semrush" href="https://mikekhorev.com/recommends/semrush" target="_blank" rel="noopener noreferrer">SEMRush</a>, <a href="https://ahrefs.com">Ahrefs</a> is very similar to SEMRush in terms of features and overall functionality. Price-wise, Ahrefs also offers similar package plans to SEMRush. All Ahrefs’ packages are $0.95 cheaper than SEMRush’s offers. In the long run, you still spend less, saving almost a dollar monthly.</p>
<p><strong>Pros of Ahrefs:</strong></p>
<p>As mentioned, Ahrefs offer similar set of features to SEMRush for almost a dollar cheaper each month.</p>
<p>Ahrefs is also stronger than SEMRush in the link analytics department: reporting more metrics and each more accurately than SEMRush. In the past, its keyword research function is significantly below that of SEMRush’s, but nowadays it’s catching up.</p>
<p>Another unique feature of Ahrefs is the useful SEO Toolbar add-on for Chrome and Firefox. This toolbar will show useful metrics like search volume, backlinks profile, and PPC cost for all search engine results on your browser. A very useful feature.</p>
<p><strong>Cons of Ahrefs:</strong></p>
<p>Only one user can use Ahrefs at any given time, even if you opt for the more expensive packages. This can be an issue if more than one people are working on SEO in your company.</p>
<p>&nbsp;</p>
<h3>2. Moz Pro</h3>
<p><a href="https://moz.com/products/pro"><img loading="lazy" class="size-full wp-image-10927 aligncenter" src="https://mikekhorev.com/wp-content/uploads/2019/07/moz.jpg" alt="" width="940" height="470" srcset="https://mikekhorev.com/wp-content/uploads/2019/07/moz.jpg 940w, https://mikekhorev.com/wp-content/uploads/2019/07/moz-300x150.jpg 300w, https://mikekhorev.com/wp-content/uploads/2019/07/moz-768x384.jpg 768w, https://mikekhorev.com/wp-content/uploads/2019/07/moz-500x250.jpg 500w" sizes="(max-width: 940px) 100vw, 940px" /></a></p>
<p><a href="https://moz.com/products/pro">Moz Pro</a> is another famous name in the world of SEO and digital marketing, due to their prominent digital marketing blog and their <a href="https://moz.com/learn/seo/domain-authority">Domain Authority</a> scoring system. Similar to Ahrefs, all of Moz’s plans are $0.95 cheaper than SEMRush (even cheaper if you subscribe to annual plan), so it’s another cheaper alternative (albeit so slightly).</p>
<p><strong>Pros of Moz</strong></p>
<p>Not related directly to the Moz Pro tool, but Moz offers various useful resources on the SEO and digital marketing topics in general. By subscribing to one of Moz Pro’s plans, you’ll get 1 on 1 session with an actual expert that will help you in achieving your SEO goals.</p>
<p>As mentioned, Page Authority and Domain Authority are devised by Moz, so all their tools will integrate these metrics (which can be very useful).</p>
<p>Moz’s interface is very user-friendly and arguably the best compared to SEMRush and Ahrefs, and even then there are the various resources that can help you learn about the platform.</p>
<p>Also, the very basic plan can be accessed by two different users, which can be useful if you have more than one SEO marketers.</p>
<p><strong>Cons of Moz</strong></p>
<p>It takes a little longer to receive data and reports from Moz compared to <a class="thirstylink" title="semrush" href="https://mikekhorev.com/recommends/semrush" target="_blank" rel="noopener noreferrer">SEMRush</a>. Also, most of Moz’s good features are offered for free, while the advanced features included in the pro plans are a little bit lackluster compared to SEMRush.</p>
<p>&nbsp;</p>
<h3>3. SpyFu</h3>
<p><a href="https://www.spyfu.com"><img loading="lazy" class="size-full wp-image-10928 aligncenter" src="https://mikekhorev.com/wp-content/uploads/2019/07/spyfu.png" alt="" width="1200" height="600" srcset="https://mikekhorev.com/wp-content/uploads/2019/07/spyfu.png 1200w, https://mikekhorev.com/wp-content/uploads/2019/07/spyfu-300x150.png 300w, https://mikekhorev.com/wp-content/uploads/2019/07/spyfu-768x384.png 768w, https://mikekhorev.com/wp-content/uploads/2019/07/spyfu-1024x512.png 1024w, https://mikekhorev.com/wp-content/uploads/2019/07/spyfu-1000x500.png 1000w, https://mikekhorev.com/wp-content/uploads/2019/07/spyfu-500x250.png 500w" sizes="(max-width: 1200px) 100vw, 1200px" /></a></p>
<p><a href="https://www.spyfu.com">SpyFu</a>, as the name suggests, is a tool focused in spying on your competitors’ sites. SEMRush does offer similar features, but due to its focused approach, SpyFu’s competitor analytics features are more in-depth and diverse.</p>
<p>With that being said, SpyFu is a little lacking on features to analyze your own domain, but is significantly more affordable than SEMRush at just $33/month, one-third SEMRush’s price.</p>
<p><strong>Pros of SpyFu:</strong></p>
<p>As mentioned, SpyFu costs just a third of SEMRush’s, Ahrefs’, and Moz Pro’s costs, while offering a very advanced set of features for competitive analysis. You can, for example, get a detailed breakdown of your competitor’s traffic sources (so you can target similar sources), their Google Ads spending, their ranking keywords, and their backlinks profile, among others.</p>
<p>In the competitor analysis department, SpyFu is arguably the best in its class. SpyFu is also relatively easy to use, and by being a SpyFu registered customer, you can also get a plethora of learning sources.</p>
<p><strong>Cons of SpyFu:</strong></p>
<p>SpyFu, as mentioned, is focused on competitor analysis, and while you can also use the same tool to analyze your own domain, it won’t be as comprehensive as SEMRush or Ahrefs. There are no dedicated keyword research and keyword suggestion tools as well.</p>
<p>However, considering its cost, there are plenty of workarounds for this issue, for example by combining SpyFu with free keyword research and analytics tools we have discussed above.</p>
<p>&nbsp;</p>
<h3>4. Monitor Backlinks</h3>
<p><a href="https://monitorbacklinks.com/seo-tools/free-backlink-checker"><img loading="lazy" class="alignnone size-full wp-image-10929 aligncenter" src="https://mikekhorev.com/wp-content/uploads/2019/07/monitor-backlinks-logo.png" alt="" width="760" height="298" srcset="https://mikekhorev.com/wp-content/uploads/2019/07/monitor-backlinks-logo.png 760w, https://mikekhorev.com/wp-content/uploads/2019/07/monitor-backlinks-logo-300x118.png 300w, https://mikekhorev.com/wp-content/uploads/2019/07/monitor-backlinks-logo-500x196.png 500w" sizes="(max-width: 760px) 100vw, 760px" /></a></p>
<p>Another key feature of SEMRush is the ability to analyze your and your competitor’s backlinks profile. Backlinks analysis is important so that you can avoid <a href="https://www.searchenginejournal.com/the-complete-list-of-google-penalties-and-how-to-recover/201510/">Google penalty</a> due to low-quality links, while by analyzing your competitor’s backlinks, you can also gain insights on how to build your own.</p>
<p><a href="https://monitorbacklinks.com/seo-tools/free-backlink-checker">Monitor Backlinks</a> starts from $47/month where you can monitor 1 domain and 2 competitors’ domains. However, there is the Free Backlink Checker tool where you can generate free reports for two websites per week, which is a handy free alternative for backlinks analytics.</p>
<p><strong>Pros of Monitor Backlinks</strong></p>
<p>Focusing on—as the name suggests— monitoring backlinks profile, Monitor Backlinks is very powerful in that purpose. Even the free tool can generate reports for 300 backlinks for free, and for the premium plan, you get various advanced features like the ability to monitor important metrics like Citation Flow and Trust Flow, the ability to preview a link and scan for malware, and many more.</p>
<p>If you are solely looking for a backlinks profiling tool, Monitor Backlinks is a good choice.</p>
<p><strong>Cons of Monitor Backlinks</strong></p>
<p>Considering its fairly limited (focused) set of features, the $47/month price tag is quite expensive.</p>
<p>&nbsp;</p>
<h3>5. Serpstat</h3>
<p><a href="https://serpstat.com/">Serpstat</a> is a cost-effective alternative to SEMRush that offers a range of features for SEO and SEM. Regarding pricing, Serpstat is significantly cheaper than SEMRush, making it an attractive option for small businesses and entrepreneurs.</p>
<p><strong>Pros of Monitor Backlinks</strong></p>
<p>The software boasts an impressive set of features, including keyword research, competitor analysis, site audit, backlink analysis, a keyword database with over 6 billion keywords, and the ability to track website rankings on various search engines. It also provides a detailed analysis of website visibility and performance on search engines.<br />
Unlike Ahrefs, Serpstat allows multiple users to access the platform simultaneously, making it an ideal choice for larger organizations with multiple SEO specialists.</p>
<p><strong>Cons of Monitor Backlinks</strong></p>
<p>Serpstat&#8217;s link analysis capabilities are not as strong as Ahrefs, and it may not provide as many metrics for backlink analysis. However, it constantly improves its link analysis tools to catch up with its competitors. The user interface of Serpstat may not be as intuitive as SEMRush, and it may take some time to learn how to use all of its features effectively.</p>
<p>In conclusion, Serpstat is an excellent alternative to SEMRush, providing a comprehensive set of features for digital specialists at a significantly lower price. While it may not be as vital in link analysis as Ahrefs, its constant improvement and updates make it an excellent choice for businesses of all sizes.</p>
<h2></h2>
<h2>End Words</h2>
<p>We all have different needs and different SEO goals. For some of us, <a href="https://mikekhorev.com/recommends/semrush">SEMRush is probably still the best option for most SEO experts</a> even after considering all these alternatives. However, there are tools that are focused on certain features, making it a better alternative to SEMRush in that aspect. There are also a plethora of free tools that might be sufficient for your current needs.<!-- Calendly badge widget end --></p>
<p>The post <a rel="nofollow" href="https://mikekhorev.com/best-semrush-alternatives-paid-free-tools">Best SEMRush alternatives: Paid and Free Tools</a> appeared first on <a rel="nofollow" href="https://mikekhorev.com">Mike Khorev - SEO Consultant</a>.</p>
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		<title>Top 5 Content Marketing Tools For Business Success</title>
		<link>https://mikekhorev.com/top-5-content-marketing-tools</link>
		
		<dc:creator><![CDATA[Mike Khorev]]></dc:creator>
		<pubDate>Mon, 05 Jan 2026 19:44:02 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[marketing tools]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[semrush]]></category>
		<guid isPermaLink="false">https://mikekhorev.com/?p=11058</guid>

					<description><![CDATA[<p>Content marketing is certainly one of the most effective marketing channels available today, but on the other hand, it’s also a very competitive field with virtually every business today is publishing their content. So, it’s important to get as many advantages as you can to stay ahead of the competition, and fortunately nowadays there are many marketing tools designed for content marketing that can help you in various areas. Here, we will discuss five of the best content marketing tools available. Each has their own specific feature set, and will cater to a different purpose. Let us begin. 1. Best All-In-One Research Tool: SEMRush SEMRush is best known as one of the most popular SEO tools, especially for its excellent keyword research features. However, SEMRush is actually a very powerful tool for content marketing with a wide range of possible applications, for instance: Keyword Magic Tool: search for keywords that are relevant for your business and often searched by your audience. Since SEO is an integral aspect of content marketing, this is a very important feature to have. Topic Research: Simply enter your keywords and SEMRush will provide various suggestions to find a topic to work with. SEO Optimization: suggestions for various SEO optimizations. Again, SEO is a very important aspect of content marketing. Content Audit: evaluating various aspects of your content, especially regarding user experience. Analytics: monitor your brand performance, social media engagement, and many other important metrics Backlinks Profile: check your competitors’ backlinks profile, which can be useful in getting our own inbound links SEMRush is especially useful for keyword research purposes, both to find keywords for your own content and to check your competitors’ target keywords. A great, all-around tool to assist you content marketing. Pricing: Pro ($99.95/month), Guru ($199.95/month), Business ($399.95/month). No free plan, but free... </p>
<p><a class="readmore" href="https://mikekhorev.com/top-5-content-marketing-tools">Continue Reading</a></p>
<p>The post <a rel="nofollow" href="https://mikekhorev.com/top-5-content-marketing-tools">Top 5 Content Marketing Tools For Business Success</a> appeared first on <a rel="nofollow" href="https://mikekhorev.com">Mike Khorev - SEO Consultant</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Content marketing is certainly one of the most effective marketing channels available today, but on the other hand, it’s also a very competitive field with virtually every business today is publishing their content.</p>
<p>So, it’s important to get as many advantages as you can to stay ahead of the competition, and fortunately nowadays there are many marketing tools designed for content marketing that can help you in various areas.</p>
<p>Here, we will discuss five of the best content marketing tools available. Each has their own specific feature set, and will cater to a different purpose.</p>
<p>Let us begin.</p>
<h2>1. Best All-In-One Research Tool: SEMRush</h2>
<p><img loading="lazy" class="alignnone size-full wp-image-11059" src="https://mikekhorev.com/wp-content/uploads/2019/10/SEM-Rush-Review.jpg" alt="" width="1280" height="720" srcset="https://mikekhorev.com/wp-content/uploads/2019/10/SEM-Rush-Review.jpg 1280w, https://mikekhorev.com/wp-content/uploads/2019/10/SEM-Rush-Review-300x169.jpg 300w, https://mikekhorev.com/wp-content/uploads/2019/10/SEM-Rush-Review-768x432.jpg 768w, https://mikekhorev.com/wp-content/uploads/2019/10/SEM-Rush-Review-1024x576.jpg 1024w, https://mikekhorev.com/wp-content/uploads/2019/10/SEM-Rush-Review-500x281.jpg 500w" sizes="(max-width: 1280px) 100vw, 1280px" /></p>
<p><a class="thirstylink" title="semrush" href="https://mikekhorev.com/recommends/semrush" target="_blank" rel="noopener noreferrer">SEMRush</a> is best known as one of the most popular SEO tools, especially for its excellent keyword research features.</p>
<p>However, <a class="thirstylink" title="semrush" href="https://mikekhorev.com/recommends/semrush" target="_blank" rel="noopener noreferrer">SEMRush is actually a very powerful tool</a> for content marketing with a wide range of possible applications, for instance:</p>
<p><img loading="lazy" class="alignnone size-full wp-image-11060" src="https://mikekhorev.com/wp-content/uploads/2019/10/SemRush-review.png" alt="" width="798" height="410" srcset="https://mikekhorev.com/wp-content/uploads/2019/10/SemRush-review.png 798w, https://mikekhorev.com/wp-content/uploads/2019/10/SemRush-review-300x154.png 300w, https://mikekhorev.com/wp-content/uploads/2019/10/SemRush-review-768x395.png 768w, https://mikekhorev.com/wp-content/uploads/2019/10/SemRush-review-500x257.png 500w" sizes="(max-width: 798px) 100vw, 798px" /></p>
<p><strong>Keyword Magic Tool:</strong> search for keywords that are relevant for your business and often searched by your audience. Since SEO is an integral aspect of content marketing, this is a very important feature to have.<br />
<strong>Topic Research:</strong> Simply enter your keywords and SEMRush will provide various suggestions to find a topic to work with.<br />
<strong>SEO Optimization:</strong> suggestions for various SEO optimizations. Again, SEO is a very important aspect of content marketing.</p>
<p><strong>Content Audit:</strong> evaluating various aspects of your content, especially regarding user experience.<br />
<strong>Analytics:</strong> monitor your brand performance, social media engagement, and many other important metrics<br />
<strong>Backlinks Profile:</strong> check your competitors’ backlinks profile, which can be useful in getting our own inbound links</p>
<p><a class="thirstylink" title="semrush" href="https://mikekhorev.com/recommends/semrush" target="_blank" rel="noopener noreferrer">SEMRush</a> is especially useful for keyword research purposes, both to find keywords for your own content and to check your competitors’ target keywords. A great, all-around tool to assist you content marketing.</p>
<p><img loading="lazy" class="alignnone size-full wp-image-11061" src="https://mikekhorev.com/wp-content/uploads/2019/10/semrush-pricing.png" alt="" width="1168" height="728" srcset="https://mikekhorev.com/wp-content/uploads/2019/10/semrush-pricing.png 1168w, https://mikekhorev.com/wp-content/uploads/2019/10/semrush-pricing-300x187.png 300w, https://mikekhorev.com/wp-content/uploads/2019/10/semrush-pricing-768x479.png 768w, https://mikekhorev.com/wp-content/uploads/2019/10/semrush-pricing-1024x638.png 1024w, https://mikekhorev.com/wp-content/uploads/2019/10/semrush-pricing-500x312.png 500w" sizes="(max-width: 1168px) 100vw, 1168px" /></p>
<p><strong>Pricing:</strong> Pro ($99.95/month), Guru ($199.95/month), Business ($399.95/month). No free plan, but free trial available.</p>
<h2>2. Best Content Curation Tool: BuzzSumo</h2>
<p><img loading="lazy" class="alignnone size-full wp-image-10894" src="https://mikekhorev.com/wp-content/uploads/2019/08/buzzsumo.jpg" alt="" width="1600" height="800" srcset="https://mikekhorev.com/wp-content/uploads/2019/08/buzzsumo.jpg 1600w, https://mikekhorev.com/wp-content/uploads/2019/08/buzzsumo-300x150.jpg 300w, https://mikekhorev.com/wp-content/uploads/2019/08/buzzsumo-768x384.jpg 768w, https://mikekhorev.com/wp-content/uploads/2019/08/buzzsumo-1024x512.jpg 1024w, https://mikekhorev.com/wp-content/uploads/2019/08/buzzsumo-1000x500.jpg 1000w, https://mikekhorev.com/wp-content/uploads/2019/08/buzzsumo-500x250.jpg 500w" sizes="(max-width: 1600px) 100vw, 1600px" /></p>
<p>BuzzSumo is one of the most important tools for content marketing with two core features:</p>
<p><strong>Content curation:</strong> find out what kind of content is trending in your niche, across various social media networks. BuzzSumo will also display various useful metrics like engagement metrics, backlinks profile, etc.<br />
<strong>Influencer analytics:</strong> giving insights about key influencers for a certain niche. This can be very useful for content promotion purposes, as well as to get backlinks from key influencers that might be related to our content</p>
<p>As a tool, BuzzSumo is relatively simple with just a few features—but it is really good at what it does.</p>
<p><img loading="lazy" class="alignnone size-full wp-image-11062" src="https://mikekhorev.com/wp-content/uploads/2019/10/buzzsumo-review.png" alt="" width="1761" height="910" srcset="https://mikekhorev.com/wp-content/uploads/2019/10/buzzsumo-review.png 1761w, https://mikekhorev.com/wp-content/uploads/2019/10/buzzsumo-review-300x155.png 300w, https://mikekhorev.com/wp-content/uploads/2019/10/buzzsumo-review-768x397.png 768w, https://mikekhorev.com/wp-content/uploads/2019/10/buzzsumo-review-1024x529.png 1024w, https://mikekhorev.com/wp-content/uploads/2019/10/buzzsumo-review-500x258.png 500w" sizes="(max-width: 1761px) 100vw, 1761px" /></p>
<p>Content curation is often the most difficult and lengthy process in formulating a content marketing strategy, and with BuzzSumo we can tackle this issue with just a few simple clicks.</p>
<p>Simply enter your keyword, and BuzzSumo will show the most shared content for the keyword across different social media networks. BuzzSumo will also show useful metrics for the content.</p>
<p>Nowadays, building relationships with other influencers to promote your content is very important, and BuzzSumo is also one of the best tools to gain insights about key influencers.</p>
<p><img loading="lazy" class="alignnone size-full wp-image-11063" src="https://mikekhorev.com/wp-content/uploads/2019/10/buzzsumo-pricing.png" alt="" width="604" height="416" srcset="https://mikekhorev.com/wp-content/uploads/2019/10/buzzsumo-pricing.png 604w, https://mikekhorev.com/wp-content/uploads/2019/10/buzzsumo-pricing-300x207.png 300w, https://mikekhorev.com/wp-content/uploads/2019/10/buzzsumo-pricing-500x344.png 500w" sizes="(max-width: 604px) 100vw, 604px" /></p>
<p><strong>Pricing:</strong> Pro ($79/month), Plus ($139/month), Large ($239/month), custom plan available.</p>
<h2>3. Best Content Organizer Tool: CoSchedule</h2>
<p><img loading="lazy" class="alignnone size-full wp-image-11227" src="https://mikekhorev.com/wp-content/uploads/2019/10/CoSchedule.png" alt="" width="1200" height="628" srcset="https://mikekhorev.com/wp-content/uploads/2019/10/CoSchedule.png 1200w, https://mikekhorev.com/wp-content/uploads/2019/10/CoSchedule-300x157.png 300w, https://mikekhorev.com/wp-content/uploads/2019/10/CoSchedule-768x402.png 768w, https://mikekhorev.com/wp-content/uploads/2019/10/CoSchedule-1024x536.png 1024w, https://mikekhorev.com/wp-content/uploads/2019/10/CoSchedule-500x262.png 500w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>
<p>CoSchedule is actually a full-fledged marketing organizer suite with many different features from asset management organizer to social media management tool, each ‘feature’ is priced differently or you can also get the full marketing suite package starting from $150/month.</p>
<p>However, here we will especially focus on CoSchedule’s content organizer feature. In a nutshell, Coschedule content organizer is an editorial calendar where we can plan our content schedule, and view all the different schedules in one place. This can be very useful if we plan to publish many different content in various different platforms (different social media networks, your blog, etc.).</p>
<p><img loading="lazy" class="alignnone size-full wp-image-11226" src="https://mikekhorev.com/wp-content/uploads/2019/10/CoSchedule_Calendar.png" alt="" width="2848" height="1508" srcset="https://mikekhorev.com/wp-content/uploads/2019/10/CoSchedule_Calendar.png 2848w, https://mikekhorev.com/wp-content/uploads/2019/10/CoSchedule_Calendar-300x159.png 300w, https://mikekhorev.com/wp-content/uploads/2019/10/CoSchedule_Calendar-768x407.png 768w, https://mikekhorev.com/wp-content/uploads/2019/10/CoSchedule_Calendar-1024x542.png 1024w, https://mikekhorev.com/wp-content/uploads/2019/10/CoSchedule_Calendar-500x265.png 500w" sizes="(max-width: 2848px) 100vw, 2848px" /></p>
<p>CoSchedule offers seamless integration with other important content marketing platforms from WordPress to Google Docs to Evernote, among others.</p>
<p>We can also use CoSchedule as a collaboration tool if you have several content marketers in your team. You can post comments on your schedule, and ask questions to easily communicate within your team without sending any emails.</p>
<p><img loading="lazy" class="alignnone size-full wp-image-11228" src="https://mikekhorev.com/wp-content/uploads/2019/10/co-schedule-pricing.png" alt="" width="1150" height="560" srcset="https://mikekhorev.com/wp-content/uploads/2019/10/co-schedule-pricing.png 1150w, https://mikekhorev.com/wp-content/uploads/2019/10/co-schedule-pricing-300x146.png 300w, https://mikekhorev.com/wp-content/uploads/2019/10/co-schedule-pricing-768x374.png 768w, https://mikekhorev.com/wp-content/uploads/2019/10/co-schedule-pricing-1024x499.png 1024w, https://mikekhorev.com/wp-content/uploads/2019/10/co-schedule-pricing-500x243.png 500w" sizes="(max-width: 1150px) 100vw, 1150px" /></p>
<p><strong>Pricing:</strong> Growth ($60/month) for 3 users, Professional ($250/month) 5 users, custom Enterprise plan tailored for your needs available</p>
<h2>4. Best Conversion Optimization Tool: Convert Pro</h2>
<p><img loading="lazy" class="alignnone size-full wp-image-11229 aligncenter" src="https://mikekhorev.com/wp-content/uploads/2019/10/convert-pro.jpg" alt="" width="800" height="350" srcset="https://mikekhorev.com/wp-content/uploads/2019/10/convert-pro.jpg 800w, https://mikekhorev.com/wp-content/uploads/2019/10/convert-pro-300x131.jpg 300w, https://mikekhorev.com/wp-content/uploads/2019/10/convert-pro-768x336.jpg 768w, https://mikekhorev.com/wp-content/uploads/2019/10/convert-pro-500x219.jpg 500w" sizes="(max-width: 800px) 100vw, 800px" /></p>
<p>No matter how good your content is, it won’t bring any value unless it can convert visitors into prospects, and ultimately, paying customers. This, will turn your content marketing into an effective lead generation device.</p>
<p><a class="thirstylink" title="Convert Pro" href="https://mikekhorev.com/recommends/convert-pro" target="_blank" rel="noopener noreferrer">Convert Pro is a WordPress plugin</a> known as one of the most effective lead generation plugins available, with some powerful features such as:</p>
<ul>
<li>Easily create call-to-actions (CTAs) for your content</li>
<li>Build an email list</li>
<li>Implement a lead magnet offer in your content</li>
<li>A/B testing</li>
<li>Seamless integration with various CRMs and email marketing tools</li>
<li>Integration with Google Analytics to monitor the performance of your content</li>
<li>Drive traffic to your website and promote videos</li>
<li>User segmentation features to easily group different audience for better targeting</li>
<li>So, if your website is WordPress based and you want an effective lead generation from your content marketing, Convert Pro is a must-have plugin considering its pretty reasonable price.</li>
</ul>
<p><img loading="lazy" class="alignnone size-full wp-image-11230" src="https://mikekhorev.com/wp-content/uploads/2019/10/Custom-Fonts-fetched-in-Convert-Pro.jpg" alt="" width="2048" height="1196" srcset="https://mikekhorev.com/wp-content/uploads/2019/10/Custom-Fonts-fetched-in-Convert-Pro.jpg 2048w, https://mikekhorev.com/wp-content/uploads/2019/10/Custom-Fonts-fetched-in-Convert-Pro-300x175.jpg 300w, https://mikekhorev.com/wp-content/uploads/2019/10/Custom-Fonts-fetched-in-Convert-Pro-768x449.jpg 768w, https://mikekhorev.com/wp-content/uploads/2019/10/Custom-Fonts-fetched-in-Convert-Pro-1024x598.jpg 1024w, https://mikekhorev.com/wp-content/uploads/2019/10/Custom-Fonts-fetched-in-Convert-Pro-500x292.jpg 500w" sizes="(max-width: 2048px) 100vw, 2048px" /></p>
<p>It’s also a lightweight plugin that won’t slow down your website, and as a paid plugin, you get a dedicated customer service and tutorials to help you get the most of <a class="thirstylink" title="Convert Pro" href="https://mikekhorev.com/recommends/convert-pro" target="_blank" rel="noopener noreferrer">ConverPro</a>.</p>
<p><strong>Pricing:</strong> $99 annually or $399 one-time payment, Agency bundle for $249/year or $699 one-time</p>
<h2>5. Best Content Optimization Tool: CrazyEgg</h2>
<p><img loading="lazy" class="alignnone size-full wp-image-11231" src="https://mikekhorev.com/wp-content/uploads/2019/10/crazy-egg.jpg" alt="" width="1920" height="960" srcset="https://mikekhorev.com/wp-content/uploads/2019/10/crazy-egg.jpg 1920w, https://mikekhorev.com/wp-content/uploads/2019/10/crazy-egg-300x150.jpg 300w, https://mikekhorev.com/wp-content/uploads/2019/10/crazy-egg-768x384.jpg 768w, https://mikekhorev.com/wp-content/uploads/2019/10/crazy-egg-1024x512.jpg 1024w, https://mikekhorev.com/wp-content/uploads/2019/10/crazy-egg-1000x500.jpg 1000w, https://mikekhorev.com/wp-content/uploads/2019/10/crazy-egg-500x250.jpg 500w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<p>We can be fairly subjective in assessing the quality and performance of our own content—especially if we are the content creator.</p>
<p>This is where a website performance analytics like CrazyEgg can fill the gap.</p>
<p>CrazyEgg offers the standard heat map analytics feature to check where your visitors are clicking on your website, as well as other useful analytics features like confetti report, scroll maps, and overlay maps, among other. Tracking all these metrics will provide you with a very powerful insight in evaluating your content’s performance.</p>
<p>You can monitor different ‘heat’ by browser/device, referral pages, and country, to evaluate in content’s performance in detail for specific situations (i.e. your content might not perform well in mobile devices).</p>
<p><img loading="lazy" class="alignnone size-full wp-image-11232" src="https://mikekhorev.com/wp-content/uploads/2019/10/crazy-egg-heat-map.png" alt="" width="1380" height="970" srcset="https://mikekhorev.com/wp-content/uploads/2019/10/crazy-egg-heat-map.png 1380w, https://mikekhorev.com/wp-content/uploads/2019/10/crazy-egg-heat-map-300x211.png 300w, https://mikekhorev.com/wp-content/uploads/2019/10/crazy-egg-heat-map-768x540.png 768w, https://mikekhorev.com/wp-content/uploads/2019/10/crazy-egg-heat-map-1024x720.png 1024w, https://mikekhorev.com/wp-content/uploads/2019/10/crazy-egg-heat-map-500x351.png 500w" sizes="(max-width: 1380px) 100vw, 1380px" /></p>
<p>So, you can reposition high-performing content to more popular areas of your website, and you can also re-optimize underperforming content.</p>
<p>CrazyEgg, with all the powerful features, is very easy to use where everything is displayed visually, and you can view all the useful metrics with just a single click on a specific area of your website.</p>
<p><img loading="lazy" class="alignnone size-full wp-image-11233" src="https://mikekhorev.com/wp-content/uploads/2019/10/crazy-egg-pricing.png" alt="" width="1348" height="779" srcset="https://mikekhorev.com/wp-content/uploads/2019/10/crazy-egg-pricing.png 1348w, https://mikekhorev.com/wp-content/uploads/2019/10/crazy-egg-pricing-300x173.png 300w, https://mikekhorev.com/wp-content/uploads/2019/10/crazy-egg-pricing-768x444.png 768w, https://mikekhorev.com/wp-content/uploads/2019/10/crazy-egg-pricing-1024x592.png 1024w, https://mikekhorev.com/wp-content/uploads/2019/10/crazy-egg-pricing-500x289.png 500w" sizes="(max-width: 1348px) 100vw, 1348px" /></p>
<p><strong>Pricing:</strong> Basic ($24/month) for 30,000 page views and 100 recordings/month, 1 website; Standard ($49/month) for 75,000 page views and 500 recordings/month, 3 websites; Plus for 150,000 page views and 1,000 recordings/month, unlimited websites</p>
<p>&nbsp;</p>
<h2><b>6. Best All-in-One AI Content Workspace: Narrato</b></h2>
<p><img loading="lazy" class="alignnone size-full wp-image-13000" src="https://mikekhorev.com/wp-content/uploads/2023/12/Narrato-scaled.jpg" alt="" width="2560" height="1365" srcset="https://mikekhorev.com/wp-content/uploads/2023/12/Narrato-scaled.jpg 2560w, https://mikekhorev.com/wp-content/uploads/2023/12/Narrato-300x160.jpg 300w, https://mikekhorev.com/wp-content/uploads/2023/12/Narrato-1024x546.jpg 1024w, https://mikekhorev.com/wp-content/uploads/2023/12/Narrato-768x410.jpg 768w, https://mikekhorev.com/wp-content/uploads/2023/12/Narrato-1536x819.jpg 1536w, https://mikekhorev.com/wp-content/uploads/2023/12/Narrato-2048x1092.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /></p>
<p>When you&#8217;re scaling up content production, the biggest concern is usually the content quality. If it&#8217;s the same for you, <a href="https://narrato.io/">Narrato AI</a> is the solution. It is a powerful content creation and marketing software that is capable of consistently generating high-quality content at scale.</p>
<p>It comes with tons of other features for managing your entire marketing operations. Here is a quick look at these &#8211;</p>
<ul>
<li aria-level="1">AI Content Genie for automated content creation. This AI feature on the platform auto-generates social media and blog content based on relevant themes.</li>
<li aria-level="1">AI Content Assistant: 100+ AI and SEO tools for creating any kind of content, from blog posts, social media posts, copy, and even AI images and memes. It also offers advanced AI tools for content ideation, keyword research, SEO and content optimization. For any specific needs, there’s an option to create custom AI templates.</li>
<li aria-level="1">Content planner and scheduler: Global content calendar and automated content publishing support for numerous platforms or CMS. You can also use Narrato’s API and custom integrations to publish content on other platforms/CMS.</li>
<li aria-level="1">Content planning tools: Custom style guides and content templates.</li>
<li aria-level="1">Collaboration features: In-line comments, messages, and @mentions.</li>
<li aria-level="1">Project management: Searchable repository of content, custom content workflows, workflow automation, and task assignment.</li>
<li aria-level="1">Content team and freelancer management: Onboard your content team and choose the right access level. Manage in-house content team and also freelance writers.</li>
</ul>
<p><strong>Pricing</strong>: Plans include Pro at $36 per month and Business at $76 (both include 4 user seats). Custom pricing plan is available if you want more or less of anything.</p>
<p>&nbsp;</p>
<h2>End Words</h2>
<p>Content marketing is not only about the content creation process. Other aspects of content marketing from content promotion to the research/curation process to content scheduling, are often overlooked but yet, equally important.</p>
<p>The five tools we have discussed above, each covered different aspects of content marketing. In our opinion, they are the best available today according to their respective functionality.</p>
<p>While content marketing is now very competitive, these tools can help you up your game to deliver better value for your audience.</p>
<p>The post <a rel="nofollow" href="https://mikekhorev.com/top-5-content-marketing-tools">Top 5 Content Marketing Tools For Business Success</a> appeared first on <a rel="nofollow" href="https://mikekhorev.com">Mike Khorev - SEO Consultant</a>.</p>
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		<item>
		<title>Top 10 Website Analysis and SEO Tools You Should Try</title>
		<link>https://mikekhorev.com/top-10-website-analysis-seo-tools-try</link>
		
		<dc:creator><![CDATA[Mike Khorev]]></dc:creator>
		<pubDate>Mon, 03 Feb 2025 02:06:49 +0000</pubDate>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[semrush]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[seo tools]]></category>
		<guid isPermaLink="false">https://mikekhorev.com/?p=10653</guid>

					<description><![CDATA[<p>Contrary to the common misconception, SEO is not a magic strategy where you can cheat the search engines to get ranked quickly and thus increase your traffic. On the other hand, SEO is a long-term game that requires consistency and hard labor. Thankfully, there are now a lot website analysis and SEO tools that can assist you in this long, often arduous process, and on this guide we will discuss 10 of them, which in our opinion, are some of the best ones available. Using these tools properly can turn your SEO strategy into the next level, allowing you to find out the areas where your site is currently lacking and how to optimize them further. Without further ado, let us begin with the first one. &#160; 1. SEMRush For most SEO practitioners, the name SEMRush shouldn’t be a stranger, being one of the most popular (and powerful) SEO tools available. SEMRush, in essence, is a dashboard with various detailed reports of a web domain. Simply enter the site’s URL on SEMRush’s search bar, and you will get various information of the site from what keyword it is currently ranking, the search volume for that keyword, and so on. SEMRush also offers various SEO-related features from the Site Audit tool, On-Page SEO checker, and their famous SEO Toolkit. The SEO Toolkit is extremely handy as you can get detailed reports on your competitors’ SEO approaches, identify your competitors’ traffic sources, identify keyword and backlink gaps, as well as in-depth keyword, backlink, and traffic analytics. Very easy to use even for a complete SEO beginner, and although we can’t say that SEMRush’s packages are cheap, they are definitely worth it if you are serious about SEO. Main Purpose: Keyword research and competitive SEO analysis Key Features: Analyze various keywords and which... </p>
<p><a class="readmore" href="https://mikekhorev.com/top-10-website-analysis-seo-tools-try">Continue Reading</a></p>
<p>The post <a rel="nofollow" href="https://mikekhorev.com/top-10-website-analysis-seo-tools-try">Top 10 Website Analysis and SEO Tools You Should Try</a> appeared first on <a rel="nofollow" href="https://mikekhorev.com">Mike Khorev - SEO Consultant</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Contrary to the common misconception, SEO is not a magic strategy where you can cheat the search engines to get ranked quickly and thus increase your traffic. On the other hand, SEO is a long-term game that requires consistency and hard labor.</p>
<p>Thankfully, there are now a lot website analysis and SEO tools that can assist you in this long, often arduous process, and on this guide we will discuss 10 of them, which in our opinion, are some of the best ones available.</p>
<p>Using these tools properly can turn your SEO strategy into the next level, allowing you to find out the areas where your site is currently lacking and how to optimize them further.</p>
<p>Without further ado, let us begin with the first one.</p>
<p>&nbsp;</p>
<h3>1. SEMRush</h3>
<p>For most SEO practitioners, the name <a class="thirstylink" title="semrush" href="https://mikekhorev.com/recommends/semrush" target="_blank" rel="noopener noreferrer">SEMRush</a> shouldn’t be a stranger, being one of the most popular (and powerful) SEO tools available.</p>
<p>SEMRush, in essence, is a dashboard with various detailed reports of a web domain. Simply enter the site’s URL on SEMRush’s search bar, and you will get various information of the site from what keyword it is currently ranking, the search volume for that keyword, and so on.</p>
<p><a class="thirstylink" title="semrush" href="https://mikekhorev.com/recommends/semrush" target="_blank" rel="noopener noreferrer">SEMRush</a> also offers various SEO-related features from the Site Audit tool, On-Page SEO checker, and their famous SEO Toolkit. The SEO Toolkit is extremely handy as you can get detailed reports on your competitors’ SEO approaches, identify your competitors’ traffic sources, identify keyword and backlink gaps, as well as in-depth keyword, backlink, and traffic analytics.</p>
<p>Very easy to use even for a complete SEO beginner, and although we can’t say that <a class="thirstylink" title="semrush" href="https://mikekhorev.com/recommends/semrush" target="_blank" rel="noopener noreferrer">SEMRush’s packages are cheap</a>, they are definitely worth it if you are serious about SEO.</p>
<p>Main Purpose: Keyword research and competitive SEO analysis</p>
<p>Key Features:</p>
<ul>
<li>Analyze various keywords and which ones will be valuable for your brand</li>
<li>Easily find out the top competitors in your niche and who’s ranking on your target keywords</li>
<li>Track your own target keywords and monitor the results of your SEO efforts</li>
<li>Determine the most valuable keywords of your competitors</li>
</ul>
<p>&nbsp;</p>
<h3>2. Google Search Console/Webmaster Tools</h3>
<p>Google Webmaster Tools, and especially Google Search Console is very effective, and totally free tool for your SEO initiatives. In general, the Webmaster Tools are especially useful because they allow you to see your site just as Google sees it.</p>
<p>There are several tools included in Google Webmaster Tools. For example, there’s the <a href="https://support.google.com/webmasters/answer/6066468?hl=en&amp;visit_id=1-636674231086464091-3655619138&amp;rd=2">Fetch as Google</a> tool, allowing you to analyze how Google will crawl a specific URL. This is critical especially in measuring the SEO performance of your site.</p>
<p>Another useful tool is the <a href="https://developers.google.com/webmasters/structured-data/testing-tool">Structured Data Testing Tool</a> and <a href="https://www.google.com/webmasters/markup-helper?hl=en">Structured Data Markup Helper</a>. Implementing structured data is now a <a href="https://www.adherecreative.com/blog/bid/153475/what-is-structured-data-and-why-does-it-matter-for-seo">relevant part of the SEO game</a>, allowing you to be featured in rich snippets, which will translate to more traffic.</p>
<p>The list of useful tools don’t end just there, and considering the Google Webmaster Tools is totally free, you should definitely make the most of it.</p>
<p>Main Purpose: various aspects of site analysis</p>
<p>Key Features:</p>
<ul>
<li>Various analytics tools by Google. Meaning, you can see everything as Google sees it, which is extremely relevant for SEO</li>
</ul>
<p>&nbsp;</p>
<h3>3. Ahrefs</h3>
<p>In many ways, Ahrefs is quite similar to SEMRush, as both are powerful keyword analytic tools. A lot of similar features are shared between both tools. Both tools are great for keyword research, capable for processes like SEO competitive analysis, backlink analysis, topic ideas, and of course, keyword analysis.</p>
<p>The clear difference between the two is how Ahrefs shines in the backlink analysis department, while <a href="https://www.semrush.com/lp/traffic-analytics-do/en/?ref=5098626002&amp;refer_source=&amp;utm_source=berush&amp;utm_medium=promo&amp;utm_campaign=link_traffic_analytics_trial">SEMRush has more powerful keyword analysis tools overall</a>.</p>
<p>So, Ahrefs, is especially useful if you are looking for a backlink analysis tool, as many SEO practitioners regarded Ahrefs as the absolute best in this aspect.</p>
<p>In general, Ahrefs is a more robust and complete SEO analytics tool if you are looking to invest on one of them. However, Ahrefs and SEMRush working hand-in-hand, along with the other tools we have on this list, will be a more ideal approach.</p>
<p>Main Purpose: backlink analysis and keyword research, all-in-one SEO analysis tool</p>
<p>Key Features:</p>
<ul>
<li>Extremely powerful backlink analysis tools to check your competitor’s backlink, the quality of backlinks, and so on</li>
<li>Decent keyword analysis tools and topic ideation</li>
<li>A complete all-in-one SEO toolkit package</li>
</ul>
<p>&nbsp;</p>
<h3>4. Check My Links</h3>
<p>Check My Links is a Google Chrome plugin with one purpose, which as the name suggests, check all the links that crawl through your site to look for broken links.</p>
<p>Broken links, both internal and external <a href="https://www.verticalmeasures.com/search-optimization/how-broken-links-hurt-your-seo-and-your-heart/">is not a direct ranking signal</a> for SEO. However, it can severely hurt the overall user experience, which can affect dwell time and bounce rate, which are <a href="https://www.searchenginejournal.com/understanding-impact-dwell-time-seo/108905/">direct ranking signals.</a></p>
<p>Check My Links as a tool is extremely easy to use, and will be extremely useful when your content has a lot of links.</p>
<p>Also, checking for broken links can be an effective link building tactic, a strategy often referred as <a href="https://www.searchenginejournal.com/understanding-impact-dwell-time-seo/108905/">“broken link building</a>”. Here, you can analyze sites that can potentially give you quality inbound links, and check whether they have broken links. You can inform the webmaster regarding this link, and offer them to link your site instead,</p>
<p>Considering Check My Links is totally free, this is a very valuable tool to have in your SEO arsenal.</p>
<p>Main Purpose: check for broken links</p>
<p>Key Features:</p>
<ul>
<li>Checking for broken links in a matter of seconds, extremely easy to use</li>
</ul>
<p>&nbsp;</p>
<h3>5. HubSpot Website Grader</h3>
<p>Hubspot’s Website Grader is a web app capable to generate a personalized, detail report on several important metrics like:</p>
<ul>
<li>Whether your site is easily indexable and crawlable by Google and other search engines, as well as whether your site can be easily found by human readers</li>
<li>Analyze your site’s page size, loading speed, and other key SEO metrics</li>
<li>Analyze mobile-responsiveness of your site</li>
<li>Analyze various security aspects of your site like SSL certificate. Security is a very important visitors’ concerns nowadays, and might affect your overall traffic.</li>
</ul>
<p>Hubspot’s website grader is also very easy to use, simply input your URL and email address, then you’ll get a score of 1 to 100 along with a detailed report. You get all this in just a matter of seconds.</p>
<p>Also, Hubspot offers various <a href="https://www.hubspot.com/products/seo">SEO tools</a> to help your SEO activities, and let’s not forget the fact that HubSpot’s blog is an excellent information source not only for SEO but also for other marketing activities.</p>
<p>Key Purpose: site performance analysis</p>
<p>&nbsp;</p>
<h3>6. BuzzStream</h3>
<p>BuzzStream is a relatively affordable tool to manage your outreach efforts in getting more backlinks.</p>
<p>Backlinks are extremely important ranking signal for Google SERP. Yet, the outreach process in getting these inbound links can be painful and difficult, quite similar to cold calling. BuzzStream can significantly help you in this arduous process from researching the relevant site/people, designing an effective email message, and keep track on who have accepted your link requests.</p>
<p>An extremely important feature is how BuzzStream can effectively identify outreach candidates based on their industry and how they are engaging in various different social media platforms. So, you can effectively determine the quality of the inbound links.</p>
<p>Main Purpose: link building management</p>
<p>Key Features:</p>
<ul>
<li>Identify key candidates of inbound link outreach</li>
<li>Keep track of the inbound link candidates that have accepted your link requests, and those who don’t</li>
<li>Design effective email messages for your outreach</li>
</ul>
<p>&nbsp;</p>
<h3>7. Upcity SEO Report Card</h3>
<p>Upcity’s SEO Report Card is a free tool to analyze how your site currently fares against your competitors’ sites.</p>
<p>Considering it’s totally free, except your contact information, the SEO Report Card offers a fairly detailed report covering various SEO aspects like:</p>
<ul>
<li>Inbound Link Analysis: a fairly detailed report on the total number of sites that link your site</li>
<li>Rank analysis: a report on where your page(s) currently rank on major search engines. When you first enter your information, you will need to enter a target keyword. Your report will be based on this keyword</li>
<li>On-site optimization analysis: mainly covering the keyword density throughout your page</li>
<li>Indexing analysis: a report of how many pages on your site have been indexed by the search engines</li>
<li>Accessibility analysis: from your site’s load time and whether it’s easily indexable by Google</li>
<li>Authority metrics: a report on your current level of authority</li>
</ul>
<p>Main purpose: site analysis</p>
<p>&nbsp;</p>
<h3>8. Screaming Frog SEO Spider</h3>
<p>SEO Spider by Screaming Frog is a very powerful, and relatively affordable tool for any SEO practitioners.</p>
<p>As the name suggests, the SEO Spider crawls your website according to your URL, and analyze the site for important SEO issues. Doing this process manually can be extremely frustrating and time-consuming, especially for large sites. With SEO spider, you can do it in just a matter of minutes instead of hours or even days.</p>
<p>SEO Spider is also fairly easy to use with an intuitive interface. If necessary, you can export parts or all of the report into an Excel sheet. This is also useful as you can upload .csv file format to various SEO tools.</p>
<p>You can use SEO Spider for free with several feature limitations like limited configurations, source code, and you can only scan 500 URLs per site. You can also use the full-version of the tool for around $160 annually.</p>
<p>Main Purpose: site analysis</p>
<p>&nbsp;</p>
<h3>9. Moz’s Pro Tools</h3>
<p>Moz Pro is an all-in-one SEO suite widely regarded as one of the best in the business. The catch? it’s not exactly on the affordable side, as the cheapest package will cost you $99 monthly.</p>
<p>However, if you are serious about your SEO effort, the Moz Pro toolkit will be totally worth it, offering virtually anything you need to monitor and control your SEO tactics in just one dashboard. The Moz Pro can analyze various ranking signals from search visibility, competitor rankings, keyword analysis including local keywords, to the highly advanced <a href="https://moz.com/help/guides/moz-pro-overview/rankings/serp-features">SERP features</a>.</p>
<p>Also unique to Moz Pro is the Crawl Test Tool. Here, Moz’s web crawler -the RogerBot- will crawl your URL and analyze up to 3,000 links. This is a pretty powerful feature on its own, and you will also receive a very detailed email report detailing the data for every crawled page.</p>
<p>As mentioned, not a cheap tool, but a great investment if you are serious about SEO.</p>
<p>Main Purpose: very detailed site analysis</p>
<p>Key Features:</p>
<ul>
<li>Virtually everything you need on SEO analytics from ranking signal analysis, keyword analysis, backlink analysis, traffic analysis to an advanced site crawler</li>
</ul>
<p>&nbsp;</p>
<h3>10. Found SEO Audit Tool</h3>
<p>This SEO Audit Tool by Found is a totally free and easy to use site analysis tools. With the SEO audit tool, you can easily identify common SEO issues on a specific URL where you can quickly take action to fix them.</p>
<p>As mentioned, it is very easy to use. Simply enter your site URL, and you will get an automated SEO audit report covering three main aspects:</p>
<ul>
<li>External link analysis: analyzing both the quantity and quality of your external links</li>
<li>Content analysis: checking the content optimization aspects like keyword density and META data</li>
<li>Technical: on-site optimization factors like XML sitemap and various others</li>
</ul>
<p>Once you are done, you can also download the result as PDF for documentation and sharing purposes.</p>
<p>Main purpose: as the name suggests, SEO audit</p>
<p>&nbsp;</p>
<h3>End Words</h3>
<p>The 10 SEO tools we have shared above are certainly not the only ones available. However, they are among the best and the most effective ones to assist you with your SEO activities. Keep in mind that each tool has its own advantages and disadvantages, covering different aspects of SEO. The key here is to combine several tools in one integrated approach to cover the different areas. While SEO can be a long-term, difficult process, having the right tools can tremendously help you. You can also <a href="https://mikekhorev.com/seo-expert">request an SEO consultation</a> to ensure you use them the right way.</p>
<p>The post <a rel="nofollow" href="https://mikekhorev.com/top-10-website-analysis-seo-tools-try">Top 10 Website Analysis and SEO Tools You Should Try</a> appeared first on <a rel="nofollow" href="https://mikekhorev.com">Mike Khorev - SEO Consultant</a>.</p>
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