Hi there Florence,

Thanks for your time, and thanks for your kind words, Glad I was able to help.

To answer your question, in my opinion, the biggest challenge in lead generation today is actually how we can bring people to our site (generating traffic), which is the essential step before we can capture their information and capture them into leads/prospects.

It’s harder to generate organic traffic to SEO due to the stiff competition and how Google has changed their SERP to be more interactive with featured snippets, etc. (so people don’t have to visit sites). So, now we have to be creative in utilizing various channels from email, social media, influencer marketing, and advertising, among others, to drive people to our site/landing page.

Hope it answers your question,

Thanks and best regards,

Mike

I myself is currently starting an eCommerce site, and is struggling in generating leads. Thanks for the information you included here, I got some ideas to improve my business’s lead generation. Thanks!

What do you think is the biggest challenge in generating leads for an eCommerce site?

Thanks before, and best regards,

Florence Richardson

Thanks for the quick answer, really helpful!

Best regards, and keep up the good work.

Shana B.

Hi there Shana,

Thanks for your visit, and thanks for your kind words, appreciate it.

To answer your question, basically the principles I’ve shared in the post above can be applied in organic social media marketing efforts, and even paid social media campaigns and influencer marketing.

To be more specific, however, I’d recommend sharing links to gated content in your social media post. Gated content is, simply put, a valuable downloadable content (usually in a form of in-depth ebook or white paper) that you offer for free in exchange for their email address.

So, you can promote gated content in your social media by sharing a link to an opt-in form (on a landing page). You can also offer other valuable things than content (i.e. discount coupon, freebies, etc.) using the same method.

Hope this answers your question,

Thanks and best regards,

Mike

If I may ask, do you have any tips in using social media for lead generation purposes? Would you still recommend using social media (especially organic and influencer) marketing as a lead generation channel in 2020?

Thanks in advance, and thanks again for this helpful post,

Shana B.