Hi there Adrianne,

Thanks for your visit, and thanks for your kind words,

To answer your question: I think it’s the misconceptions about SEO that we can use “secret methods” that are mainly black-hat and grey-hat strategies like keyword stuffing, PBN for link building, and so on.

Instead of helping the SEO performance, it can cause the site to be penalized (sometimes permanently)

Hope it’s clear, and best regards,

Mike

A minor question, what do you think is the biggest obstacle in implementing SEO for B2B businesses?

Thanks!

Adrianne Harper

Hi again Andrew,

Ah, another good question.

Let’s say, for example, we are a business selling SEO software, with the digital marketing agencies as our main target. Then, let’s say there are three different stakeholders: The SEO marketer, marketing manager, and the finance manager.

In this case, we can, for example, target “SEO tools” as the main topic and three different content pieces targeted for these different stakeholders:

“How to use SEO tool” to target the SEO marketers
“Benefits of SEO tool” to target the marketing manager
“ROI of SEO tool” to target the finance manager (to proof ROI)

Hope this example is clear enough,

Best regards,

Mike

Interesting take on how you said we can target a topic to target all the different stakeholders at once. Do you have any example? Or a rough Idea on how to implement it?

Thanks before,

Andrew

Hi There Andrew,

Thanks for visiting, and thanks for the kind words.

You are correct, I wanted this to be a short post, so I didn’t include too much about how we should consider the different stakeholders as our target audiences in B2B SEO, thanks for your contribution.

As for your question, ironically (or fortunately?) I think the answer is related to what we’ve just discussed: proper keyword research according to these different audiences, and if possible target a topic that can encompass various different keywords that can cater to these different stakeholders.

This, obviously, can be easier said than done, and the better you can do this, the higher your chance of success (and the faster you should achieve results).

Thanks again, and best regards,

Mike

Thanks for this post, I really appreciate it and some of what you’ve discussed here have really inspired me.

If I may add, I think in B2B SEO, it’s very important to define the different target markets, since there can be several different people in the target company with various different roles, and while you covered a little about this in the post, I think it’s (sorry) not enough emphasis.

With that being said, what do you think is the biggest key to success in B2B SEO?

Thanks again Mike, keep it up,

Andrew