Content marketing for technology, startup and software companies is a very challenging thing, especially because B2B audiences simply demand more value and information from you. On the other hand, communication is the core aspect of B2B marketing, and so content marketing is arguably even more important in a B2B setting compared to B2C. So, in this guide, we will cover all aspects of the content marketing strategy for technology, startup and software companies: from figuring out your audience to planning your topics to creating conversion devices for your content pieces. Yet, let us first discuss the main differences between......
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What Is B2B Lead Generation? Simply put, lead generation is the process of attracting, engaging, and converting website visitors into leads. A lead, on the other hand, is basically anyone that has shown any signs of voluntary interest in your products and/or services. Since here we are mainly discussing B2B lead generation, then your leads—and target customers— are businesses and organizations that are in need of your product or service. Another important factor that is unique for the B2B environment is that there can be several different stakeholders in a single target......
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Social media marketing has become very competitive and saturated in the past half decade or so. Thankfully, there are now various social media marketing tools that can help us get ahead, with various functions. Here, we will discuss 8 of the best social media marketing tools available, as well as how you can implement them in your digital marketing strategy. Let us begin. 1. Animoto Site: https://animoto.com/ Pricing: $9/month or $5/month if you subscribe for 1 year. (14-day free trial) Promo code: 20% off all plans with the promo code YAAAAAS What it does:......
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There’s no secret that the digital marketing world is now a very complex one involving all the different platforms, different marketing methods, and virtually endless possibilities. Thankfully, with the rise of complexity and saturation, also comes more digital marketing tools that can help ease the burden. However, with so many different online marketing tools available, it’s sometimes hard to know where to start. This is why in this opportunity, we have compiled 25 of the best options used by marketing consultants on a daily basis. We will divide these tools into categories,......
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Social media marketing nowadays is getting more complicated than ever due to the saturation and diversity. Saturation, because the market is now so saturated with so many prominent experts and influencers, and so it’s harder to get our voice heard amidst all the noise. Diversity, because nowadays we can no longer focus on just one social media platform, as each major platform from Instagram, Facebook, LinkedIn, and Twitter among others has their own benefits. The solution? Personalization, automation, and scheduling management, and these are where a social media management tool like Hootsuite......
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As the year comes to an end, it’s time for marketing professionals to update their marketing strategies and make sure they are in the know about current trends. Online marketing, in particular, is fluid and constantly changing, and you need to constantly update and adjust your strategy. It’s important to read blogs, news updates, articles, and newsletters that focus on marketing trends so that you aren’t left behind. To start you off, here a few big ways marketing will be different in 2024. Content Comes In Many Forms Content marketing is......
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Social Media Social media often refers to social networking platforms which organize the sharing of ideas and communication. These platforms focus on building Internet-based social communities. Users sometimes access social media via desktop computers, though most activity today happens on mobile devices (e.g., smart phones and tablets). As more users interact with a social media network, the platform grows and becomes more powerful. Using social media users and brands create, share, and participate in highly relevant discussions. Social Media Marketing Social Media Marketing can be an effective strategy for businesses of......
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Marketing is one of the most difficult challenges for any e-commerce businesses. Yet, overcoming it is also one of the most important aspect in achieving success, from finding new prospects, nurturing these prospects until they are ready to buy, and encouraging the conversion. In this guide, we will discuss four of the most effective marketing tactics for the e-commerce environment. These tactics can be very effective to increase the revenue of your business, encouraging growth, and maximizing profitability. Without further ado, let us begin. Have an Effective Email Marketing Email marketing—even......
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We have surely seen all the buzz surrounding inbound marketing, with many claiming it to be the most effective marketing strategy available. Yet, just because it’s effective, doesn’t mean we won’t need to execute it right, and in this guide, we will learn how. In this guide to inbound marketing strategy, we will divide our discussion into three big parts. By the end, you can develop a sound inbound marketing strategy and start implementing it. Let us begin with the first one. Targeting The Right Audience Knowing who to target and......
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Does it seem to you that your competitors have much easier time winning new customers than you? As if they have sniffed a business opportunity where you thought none existed. If you are not on Instagram Stories, perhaps this is exactly what has happened. Launched in 2016, smart businesses have created a strong presence on this platform, leveraging its huge popularity among internet users to widen their audience and improve customer engagement. Maybe your competitors are using this 400-million-daily-user feature as a promising marketing platform to grow their business and gain a sizeable......
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