Generally, an SEO campaign will take around 6 to 18 months before we can see the desired results—commonly getting ranked on the first page of Google—, but it can be much faster (I got several clients reached the first page of SERP within just 3-4 months) and slower (more than a year) depending on many different factors.

Actually, I have covered this issue in another post here, so you might want to check it out.

Thanks for the explanation, its pretty clear although as you’ve said, yeah it can include many details. Checked out the other article you linked, and it basically answered my question, thanks!

To answer your question, yes, ideally you should perform an audit when the new website is launched, even after you’ve followed the same criteria/best practices included in this article. In fact, we should perform SEO audit regularly every now and then to make sure our site is up to date and is performing properly.

For the first question, if it’s a brand new site, you don’t need to perform SEO audit and use the best practices within the SEO audit criteria to build your website (hopefully it’s clear enough?). Basically we reverse-engineer the audit concept and use the same criteria to develop the website. So, for example based on what I discussed in the article above:

Technical best practices: ensure your new site is mobile-responsive, optimize load speed, use proper coding, enable browser caching, etc.
Structure best practices: Use proper XML sitemap, optimize your site’s crawl budget, optimize Titile Tags and META description, etc.
UX best practices: proper layout, optimized navigational menu design, etc.
Content marketing best practices: make sure your content is valuable for your human readers, check readability, etc.

Unfortunately, best practices for web design is a very broad subject on its own, so I can’t really explain all the different elements here. You might want to check out my older post on SEO technical checklist here.

Hope this helps, and best regards.

I got a question, if the site is brand-new, how do we perform SEO audit? Also, can I use the same keywords I got from the keyword research for the social media?