Hi there Leon,

Thanks for the kind words, and glad you liked this content.

I think yes, you can certainly try to use the FAQ section to try to get more backlinks, but we really have to be careful in ensuring that the questions and answers included in the FAQs are really relevant to the landing page. If not, it might hurt the conversion rate of the landing page, killing its original purpose.

I personally think that building relationships and exchanging links with reliable partners is the best approach in building backlinks to these SEO landing pages, so if you can, focus on this instead.

Hope this answers, thanks and best regards,

Mike

Kinda late to enter the conversation, but I agree with Marina, a really cool explanation on the two different types of landing pages. Props to that!

I also agree that the biggest, really massive challenge in optimizing SEO for this landing page is generating backlinks since typically we can’t include too much linkable information on this landing page.

To add on your statement in the article, would creating a FAQ section and including linkable content in it be effective?

Regards,

Leon Hui

Hi Marina,

Glad to be able to help, and you seemed like you already knew your marketing. So, good luck!

Best Regards,

Mike

Short but really good content in my opinion, so thank you for this. I liked your concept of differentiating between ‘generic’ and SEO landing pages, as I’ve seen other people often mixed up the two together as just ‘landing pages’, so I was often confused on how to implement SEO on the landing pages that are originally designed to complement my ads.

So, thanks for this, it really answered my confusion.

Cheers,

Marina