My advice is to invest in SEO first, at the very least, publish some good content on your site, and then go for your PPC ads. This way, when you bring traffic to your site through the paid ads, you can test some keywords and landing pages.

Ah, that is an interesting point. One more question, though, should I start SEO and PPC ads at the same time or?

Wow, this is an interesting insight, never thought about the paid vs organic dichotomy before. Thanks. Also, great post!

The short answer is yes, I’d always advise in investing in SEO as early as possible if you plan to grow your company long-term. Why? Because, the longer you wait to implement SEO, the more difficult (and expensive) it will be.

So, how can we tackle the timeframe issue?

To really answer this, I think I’d need to explain that in anything digital marketing can be boiled down into two main ‘types’: organic (unpaid) and paid, and in all marketing channels there are always these types. For example, in social media marketing, there’s the paid ‘type’, that is, social media ads, boost your posts, and influencer marketing. There’s also the organic ‘type’, growing your followers and posting your content regularly to generate organic engagement.

Organic and paid traffic is always the case of cost vs time. Organic ‘type’ is free (or at least, very affordable), but you will need to invest a significant amount of time before you see significant results. Paid ‘type’, on the other hand, should guarantee short-term of even instant results but can be very expensive.

SEO, in this case, is an organic type in search marketing, with paid search ads (or PPC ads), as the paid type. The idea here is to find the right balance between the two: invest in PPC ads to get your short-term organic traffic, but at the same time build your SEO campaign to balance out the cost.

Hope that helps!

My question is since as a startup I definitely need to generate traffic and sales as soon as I can, is SEO not the right approach? Should I wait a little bit later before investing in SEO?

Thanks in advance.