Thanks for the kind words, really appreciate it!

Yes you are correct, we can also use intent data to personalize our advertising campaign and target a more specific audience (while observing their intent). Also common these days is to use intent data to improve cost-efficiency and targeting of remarketing campaigns.

Thanks for your contribution,

Mike

I think it’s a rarely discussed topic, so thanks.

I’d probably add that we can also use intent data to run our ad campaigns (that is, for better targeting). I believe you didn’t really discussed this aspect in the article, but correct me if I’m wrong 🙂

Thanks, keep up the good work, Mike!

Hi there Jose,

Thanks for visiting! And good question, by the way.

You are correct that search intent is related to intent data, but not 100% similar.

As the name might suggest, search intent is the user’s intent when searching specific queries on the search engines (mainly Google, as we all know).

Intent data, on the other hand, comprises on user’s intention on any online activities.

So, we can say that search intent is an element of intent data, but intent data is not only limited to search intent. Hope it’s clear.

Thanks and best regards,

Mike

Would you say intent data is similar to “search intent”, since I remembered another blog post discussing search intent, and the concept is quite similar?