Hi there Della,

Thanks for your time in reading this post, and glad I can help. Thanks for the kind words!

To answer your question,

Facebook (it might be a surprise considering the recent reputation) is still the number one platform to focus your social media marketing—especially advertising—in 2020, because of its large audience (more than 2 billion daily active users). Instagram is also an obvious pick in the B2C environment, as well as Twitter and YouTube (for ads).

For organic social media marketing (and influencer marketing), you should mainly focus on Instagram, Twitter, and YouTube (for video marketing)

Hope it’s clear, and best regards,

Mike

If I may ask, since you discussed a bit about social media marketing, which platforms/networks should I focus on in my marketing campaign (my company is B2C)

Thanks in advance, and again, good job,

Della Harmon

Thanks for your answer, it’s pretty clear. I guess I got the idea.

Keep up the good work,

Jacob

Hi there Jacob,

Thanks for your visit, and thanks for the kind words.

To answer your question, yes, the effectiveness of outbound marketing channels has declined rapidly in recent years, and so the cost of getting results from these outbound channels are now (extremely) expensive.

I did, however, discuss a bit about social media advertising, which can still be effective depending on your niche/industry.

In my opinion, however, the issue with outbound marketing nowadays is no longer solely about cost, but with the fast-paced digital marketing space nowadays, it’s impossible for outbound marketing tactics to be relevant to all needs and challenges faced by various audiences since the message must be very general to be appropriate for the largest possible number of people.

That is, it’s very hard to personalize outbound marketing efforts, lowering their effectiveness based on today’s demands. There are still advertising channels that can be effective, but we have to be careful in targeting, personalizing, and managing costs.

Hope this is clear enough, let me know!

Thanks and best regards,

Mike

Great post! Thanks for all these strategies you’ve shared in the article, I found them really helpful and inspiring.

If I may add, most of these tactics you’ve shared above are mainly about inbound marketing. So, do you think it’s now unnecessary to invest in advertising and other “outbound” channels?

Thanks again, and best regards,

Jacob