Comments on: Developing Buyer Persona for More Effective B2B Lead Generation

By: Mike Khorev

Mike Khorev — Sat, 18 Jan 2020 19:23:07 +0000

Hi there Tom,

Thanks for visiting my blog, and thanks for the kind words, glad I can help in your struggle,

You’ve asked a really good but tough question, I must say, and choosing just one priority in developing B2B buyer personas is really difficult.

However, to answer your question, I think the most important priority is to collect data and learn the important facts about your target audience, including but not limited to:

Their job/role details, especially important in developing a B2B buyer persona
Demographics data, fairly obvious, gather as much information as you can about your ideal audience’s demographics
Details about the organization (firmographic information), research as many details as you can about the target organizations
Problems, pain points, and needs. Different stakeholders in a B2B purchase decision might have different pain points,

That’s it, hopefully this answer can help you further in your project,

Thanks and best regards,

Mike

By: Tom Lynch

Tom Lynch — Sat, 18 Jan 2020 19:21:42 +0000

Thanks for this guide Mike, actually I am currently struggling with defining strong buyer personas for my B2B company, so your post here has really answered some of the questions I had.

However, I still kinda struggled in where I should start first, so If I may ask, what is the single, biggest priority you’d recommend in shaping the ideal buyer personas?

Thanks in advance, Mike, and again, really appreciate this post,

Tom

By: Elissa Curtis

Elissa Curtis — Sat, 18 Jan 2020 19:20:02 +0000

Hello again Mike,

Thanks! And glad I can help.

Keep up the good work,

Elissa Curtis

By: Mike Khorev

Mike Khorev — Sat, 18 Jan 2020 19:18:56 +0000

In reply to Elissa Curtis.

Hi Elissa,

Thanks for your visit and thanks for the kind words,

Actually you’ve said a really good point in this, and yes, we should properly segment different target personas and track the amount of content/campaign/resources that are “assigned” for each buyer persona.

Thanks for your contribution, Elissa, and best regards,

Mike

By: Elissa Curtis

Elissa Curtis — Sat, 18 Jan 2020 19:18:05 +0000

Hello Mike, thanks for this post. I think it’s a really unique take on B2B marketing, and your step-by-step approach made it very easy to understand. It has really inspired me, thanks.

If I may add, we can also use buyer personas (in B2B setting) to segment content and campaigns based on different personas, and this will also allow us to understand where any “gaps” may exist. By mapping different content “types” and campaigns carefully, we can check whether, for example, we’ve published too many contents for X buyer persona, but too little posts for the Y buyer persona.

Of course, as you’ve also discussed in the post, we should allocate our resources and assign the marketing campaigns according to the priorities. For example, Y buyer persona might have more influence on the purchase decision, so it deserves more attention.

Hopefully, this can also help others that read this comment section.

Thanks for the good post, Mike,

Elissa