Thanks for your visit and thanks for the kind words,

You are correct that since the aim of the content strategy is to generate leads and revenue, CTAs (or more specifically, lead magnets), should be an important focus. I didn’t include too much of it on the article since:

I want readers to focus on the content creation/content quality
CTA optimizations and lead magnet strategy are wide topics on their own, and they deserve their own content, in my opinion

So I’d probably cover it on the next posts, thanks for the idea!

Hi again Birthe,

Glad to be able to help, and yes, talk to you soon!

Best regards,

Mike

Thanks for the pretty clear answer, I think I got the idea, but have scheduled a call :), as per your suggestion. I will talk to you soon then, I guess.

I’d probably add that since the focus of the content here is generating leads and revenue, including proper, optimized CTAs in the content should be a priority.

Any reason you didn’t discuss much about this in the article?

Thanks!

Luca

Thanks for the kind words, and glad you are interested with the idea of layered (or clustered) content. If you want to learn further, you can also schedule a free 30-minute call with me and I can probably help you with the implementation.

With that being said, you already grasped the basic concept of this idea.

Yes, the most basic form of layered content is, as you’ve said, targeting a generic—mainly short-tail— keyword with a ‘blanket’ content, and then targeting other keywords (not necessarily long-tail) that are already covered in the blanket content.

However, we can also use other structures, for example linking two in-depth content together that are essentially on the same ‘level’ or ‘layer’. In short, be creative, and as long as the pages are connected with a theme or topic, you can use all kinds of structures with this idea. Hopefully, you get a clearer picture here.

For your other question, well, Google is getting better in recognizing the context of a content and the connection between different pages on a site, especially with the recent Google BERT algorithm update. So, yes, internal linking between the different pages and using the ‘linked’ keywords in each content are the main optimizations you should do.

Hopefully it’s pretty clear, and feel free to leave more questions on this, if any.

I think this is a really unique post covering the saturated SEO topic, and I’m really interested in your unique idea on “Layered content” and I want to learn about it further.

To put it bluntly, the basic idea is to target a short-tail keyword with an overarching content, and then we target long-tail keywords that are related to the main topic with shorter but more specific content? Am I 100% right?

Also, besides linking between the pages, are there any other optimizations I should do to tell Google about the relations between the pages?

Thanks again and nice to meet you,

Birthe