I agree, AI (at least for now) is still lacking in some areas compared to human workers, especially regarding tasks related to creativity and designs. But it’s actually a common misconception that “AI/robots can’t be creative”. Many experts agree that they can be creative, it’s just the technology isn’t at that level yet. How close are we to the actual implementation? Nobody really knows, but it’s best to be prepared.

For the second question, yes, AI implementations are still quite (very) expensive today but various affordable AI solutions are also available especially as SaaS products. Smaller businesses should invest in these affordable solutions, to familiarize your team so the organization and the team members can be ready when it’s time to adopt full-scale AI integration.

If I may add, wouldn’t the lack of human touch and AI’s inability to be truly “creative” hinders its ability to truly engage with customers and so might produce less impact than human marketers?

Also, do you think startups and smaller businesses should stick to human labor since AI technologies (at least for now) will be very expensive?

Thanks for the post, appreciate it

Hi there Franklin,

Thanks for visiting, and really, thanks for the kind words, really appreciate it and glad this post can help your concern.

To answer your question, whether AI will “steal” our job is not only a concern in digital marketing (and marketing) field, but in virtually all fields.

However, in my opinion, yes, AI will replace a lot of jobs especially those that involve repetitive, “menial” tasks, but at the same time will open up various opportunities and create new jobs and even totally new fields.

For example, AI can significantly help us in customer analytics, can analyze thousands of different factors in real-time and can analyze thousands of different customers at the same time (and find the correlation between the two). Thus, the analysis results can provide us with more opportunities to execute personalized marketing to different customer segments (and can potentially create new customer segments we haven’t recognized before).

Yes, we, as marketers, will need to adapt to the changes and might need to learn new skills, but in my opinion, AI will create more job opportunities rather than eliminating them.

I hope it’s pretty clear, let me know!

Thanks and best regards,

Mike

A minor question, do you think there’s any positive impact on AI for us digital marketers (workforce-wise, if you know what I mean), or is it going to be purely disruptive?